MAM

O&M launches B2B practice - Ogilvy Business Network

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/09/23/Untitled-1_21.jpg?itok=xKaCs5GO

MUMBAI: As India emerges as a hub for IT, BT, ITES and BPO companies in the world, the need for a new channel of communications has arisen, that of Business to Business (B2B) communication. Ogilvy has tapped this area and has in turn opened its India operations - Ogilvy Business Network (OBN) that will cater to the many offshore businesses in India.

OBN has already been successfully introduced in the key Asia Pacific markets and resides in over 120 countries in the Ogilvy network. Harnessing this expertise from across the network will be a swift and smooth transfer of knowledge tools and staff training. The Ogilvy global network will provide access to expertise of a global standard that is currently servicing international clients around the world, informs an official release.

Ogilvy, being the leading communications agency in India and managing the largest share of communications spent in this market, is well-known for its B2C (Business to Consumer) communication work with several prominent brands - both local and multinational - in this segment, such as Hindustan Lever, Titan, Asian Paints, Fevicol, Hutch, etc.

OBN will aim at harnessing the existing strengths of the agency to provide clients with the best of breed solutions driven by strategy and insights. Existing services such as Ogilvy PR, OgilvyOne, OgilvyInteractive and Ogilvy Activation will complement the new initiative in their respective countries.

Commenting on the launch of the B2B service, O&M CEO India and South Asia John Goodman said, "We have a wide network of offices across the globe that share best practices and provide cutting-edge solutions to leading brands in the world each day. Ogilvy Business Network will take advantage of this strength to provide clients with a single window interface for services required in key cities in the world."

O&M executive chairman and national creative director Piyush Pandey said, "Ogilvy is considered a power brand in India today and this is a result of our strong focus on creativity, professionalism and our vast portfolio of offerings. Ogilvy Business Network will be the latest entrant among our professional services that will help us consolidate the position even further."

Ogilvy Asia Pacific B2B Practice group leader and director Asia Pacific - IBM Brand Services Bill Merrick explains, "This will be a focus segment for Ogilvy in the coming months and we have established suitable resources and finalised investments to support its growth. I am also happy to announce that we have already recorded business wins in B2B from Bangalore, Hyderabad and Chennai in the last few months."

On a country-by-country basis, India is expected to show the highest CAGR (compounded annual growth rate) of 83.7 per cent in e-commerce revenue from 2003 to 2008, thus marginally exceeding the CAGR of 81 per cent expected in China, according to IDC?s forecast on Asia Pacific Internet market. Consequently B2B e-commerce is estimated to grow rapidly at a CAGR of 59.1 per cent. Ogilvy India?s B2B practice is geared to meet this growth.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Rubeena-Sigh-CEO-iProspect-India_hirespic.jpg?itok=8sjWWNiQ
iProspect India launches initiative to empower women

iProspect India, the digital performance agency from Dentsu Aegis Network, has announced its Women@iProspect initiative that will focus on safety, gender diversity, and leadership for its female employees. The initiative is a part of its Women@Dan programme.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/mm.jpg?itok=5I7BE3LL
Mumbai Mirror launches the 2nd leg to the city-wide campaign ‘Operation Khataara’

Mumbai Mirror, the city’s favorite daily, takes its civic campaign ‘Operation Khataara’ to the next level by launching a multimedia campaign.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/role.jpg?itok=I0e8t7go
Role Expansion for Vincy Jathanna, Ipsos Observer IndiaService Line Head

Keeping in view Vincy Jathanna’s stellar performance in growing the business of Ipsos Observer in India

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/WATConsult.jpg?itok=ls3AI8Ud
Guest Column: To win and how to win - The always good question in advertising

Advertising - the shiny shop front of marketing, is famously not a fixed entity. It moves, morphs, adapts, transfigures, gets deformed and always rests with a new face every few months.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Abhyuday_Jindal-Ajey_Shiledar-Anil_Nair.jpg?itok=hIE2hNZx
L&K Saatchi & Saatchi wins creative mandate of Jindal Stainless Group

Leading Stainless steel conglomerate, Jindal Stainless Ltd. has announced the appointment of L&K Saatchi & Saatchi as its creative Agency on Record (AoR). The appointment follows a multi-agency pitch, which was won convincingly by the Publicis Groupe-owned agency for its superior...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Olympic_Gold-Tata_Motors.jpg?itok=7PDtt9QW
Tata Motors launches elite wrestlers development program

After announcing itself as the principal sponsor of the Wrestling Foundation of India (WFI) in August, Tata Motors Commercial Vehicles Business Unit (CVBU) has further extended its support to the sport in an exemplary way by setting up the ‘Tata Motors Elite Wrestlers Development Program’. The...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Believe.jpg?itok=Kd-jOrDg
Thrive Global India launches editorial campaign - 'Believe'

Thrive Global India recently launched its editorial campaign “Believe”, which will tell extraordinary stories of finding and nurturing belief in situations that, at the outset, appear bleak. This was kickstarted by an honest conversation between Thrive's founder and CEO Arianna Huffington and actor...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/ficci.jpg?itok=4K2Fvclx
Indian Foodservice industry to reach Rs 5,52,000 crore by 2022 with a 10% growth

Industry leaders of the Indian Food Service Retail sector today highlighted the upcoming golden decade of the growth in the industry driven by the changing consumer behaviours and influx of technologies within the business.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/PPL.jpg?itok=JQRkXGlN
SIMCA Members join PPL, for monetizing their Public Performance Rights

Members South Indian Music Companies Association (SIMCA) has entered into an agreement for monetizing its public performance rights with Phonographic Performance Limited (PPL).

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories