| Trai, in its recent recommendations on "Issues
Relating to Broadcasting and Distribution of TV channels," had
suggested that "every broadcaster shall provide on request signals
of its TV channels on a non-discriminatory basis to all distributors
of TV channels including cable network, DTH, and head-ends-in-the-sky."
Though the regulator's recommendations are yet to be accepted by
the government, Dish TV has made it clear indirectly that Prasar
Bharati might become the first defaulter of the must-provide clause.
Dish TV has started running a scroll to educate its consumers on
how they could access DD National and DD Sports for watching the
cricket telecast. Dish TV has claimed that a major portion of its
subscriber base is located in far-flung areas of the country where
cable or terrestrial TV is difficult to access.
"This issue has also been brought to the knowledge of Trai,"
Goel wrote, while confirming his support to the national broadcaster.
Prasar Bharati CEO KS Sarma expressed satisfaction that the matter
has been resolved with Dish TV. A response from Trai, however, could
not be elicited.
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