Television

CABLEready to manage international sales of NYT TV's medical reality series

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MUMBAI: New York Times Television, the television production unit for The New York Times, has chosen program distributor CABLEready to handle international sales for seven medical reality series produced for TLC and Discovery Health in the United States.

 

 

The agreement - the second largest in CABLEready's history - includes 195 hour-long episodes from such series as Trauma: Life in the E.R. and Maternity Ward, which ran for seven seasons and five seasons respectively on TLC, and First Days, now in production for a 2005 premiere on Discovery Health, states an official release.

 

 

"New York Times Television has perfected the art of medical 'verite' television production with these series that are interesting and dramatic provide viewers with vital health-related information," said CABLEready CEO and president Gary Lico. "With medical care a key concern worldwide, we expect a great response from programmers when we introduce The Times shows at MIPCOM in October."



"CABLEready's excellent track record and aggressive positioning of major US series internationally make them logical choice to expand the worldwide presence of our medical 'vérité' programming," added New York Times Television senior VP Christian Gwinn.

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