This is in addition to the Rs. 100 million the company has already invested in the digitisation project.

"The projector which we had been using did not live up to the expectations. It could not deliver the quality that we expected from it. Another reason behind the replacement is the huge running cost for these projectors. We have decided to replace the present projector system with a much stable, slightly expensive Panasonic 3-chip projector. And we hope that these projectors will give us the print like quality. So right now we are at a stage of consolidation, we are replacing our existing equipments with a much better one," offers Patil.

Patil said the first phase of the alteration process would start with 38 theatres in Maharashtra. Mukta-Adlabs has its digital screen presence in states Maharashtra, Delhi, Uttar Pradesh, Gujarat, Madhya Pradesh and West Bengal.