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It was on Thursday that the BCCI announced that live feeds would
be produced by Ten Sports network for BCCI, while "telecast,
distribution and marketing" would be done by Sony Entertainment
Network on a "revenue sharing basis".
The arrangement was done for three events, the India-Autralia four
Test series, the India-Pakistan Platinum Jubilee match on 13 November
and two-test series between India and South Africa in November-December.
Two days later, following national broadcaster Doordarshan's threat
to go to court, the Indian cricket board chose to go along with
DD in place of Sony, thereby ensuring the removal of government
interference.
Stay tuned for more...
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