| Thirty-one days of cricket include four and two Tests
with Australia and South Africa, respectively, apart from the lone
one-dayer featuring Pakistan as part of the Platinum Jubilee celebrations.
Meanwhile, Prasar Bharati is already close to concluding a deal
with Radio Australia for the radio rights of the India-Australia
series.
Till the time of writing this report, a formal agreement had not
been inked, but Prasar Bharati officials were optimistic that it
would fetch a decent amount, considering radio listenership is quite
sizeable Down under.
Meanwhile, Prasar Bharti said on Monday said it is ready to work
towards getting the telecast rights for the full four-year period
that was originally up for grabs.
"If opportunity presents itself, then certainly," Prasar
Bharti CEO KS Sarma has been quoted as saying.
|
