DD to share revenue with BCCI

NEW DELHI: National broadcaster Doordarshan, which will cough up Rs 1,000 million, for telecast rights to 31 days of upcoming cricket, will have to share the revenue earned from the telecast of the matches with BCCI on a 50:50 basis.

The formula that has been worked out is that any revenue earned between Rs 1,000-2,000 million would be kept by DD after paying the rights fee to the cricket board.

If Prasar Bharati's marketing division goes on the overdrive --- as is being claimed with Rs 600 million worth of ads already booked by DD over the past two days --- and manages to mop up revenues over Rs 2,000 million, then the surplus would be equally shared between DD and BCCI.

For example, if DD manages revenues worth Rs 2,250 million, then BCCI's share (including the rights fee) would be Rs. 1,025 million.

Thirty-one days of cricket include four and two Tests with Australia and South Africa, respectively, apart from the lone one-dayer featuring Pakistan as part of the Platinum Jubilee celebrations.

Meanwhile, Prasar Bharati is already close to concluding a deal with Radio Australia for the radio rights of the India-Australia series.

Till the time of writing this report, a formal agreement had not been inked, but Prasar Bharati officials were optimistic that it would fetch a decent amount, considering radio listenership is quite sizeable Down under.

Meanwhile, Prasar Bharti said on Monday said it is ready to work towards getting the telecast rights for the full four-year period that was originally up for grabs.

"If opportunity presents itself, then certainly," Prasar Bharti CEO KS Sarma has been quoted as saying.

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