| "Reed Exhibitions' strategic move to forge an
alliance with Sichuan TV Festival arises from its continuing and uncompromising
effort to bring to ATF's participants the various new market opportunities.
In this case, we are bringing key media industry players from China
one step closer to ATF and exposing ATF participants further to the
potential Chinese business partners at the Singapore event. In addition,
ATF participants will also get the opportunity to be at the Sichuan
TV Festival in year 2005 where they will again get to know more Chinese
players, as Reed Exhibitions will be forming a ATF Pavilion at the
Sichuan show," said Reed Exhibitions president Ed Ng.
"This collaboration will present ATF participants to a wider
window of opportunity in co-production, programme financing and
technology exchange with the China market. China is viewed as a
large emerging market in the media industry, and this collaboration
with Sichuan TV Festival will result in a 100-strong Chinese delegation
at ATF. This is definitely an added boost to our strong pool of
quality buyers and sellers at the event," he added.
ATF is Asia's leading media event for TV programming where international
television programme sellers converge to network and do business
with Asian buyers and partners. Over 100 cable/satellite/free to
air broadcasters, distributors production houses will be showcasing
their latest TV programmes at the upcoming 2004 edition which will
be held from 1 December - 3 December in Singapore. The Asia Television
Award is one of highlights at ATF, designed to recognize and reward
creative excellence in Asia. Some 40 awards were presented at last
year's award ceremony, says the release.
The biennial Sichuan TV Festival is one of Asia's leading markets
for international television program, radio and television equipment,
and audio visual products. It also features one of the most important
selections for international documentary programme. The 8th edition
of Sichuan TV festival will be held from 18 - 20 November 2005 in
Chengdu, the capital city of Sichuan province. The 3-day event will
feature an International Gold Panda Award for Documentary to recognise
excellence in documentary production.. The 2003 Gold Panda Award
had received over 370 entries from 21 countries.
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