Reed Exhibitions - Sichuan Broadcasting to announce collaboration at MIPCOM

MUMBAI: Reed Exhibitions Singapore and Sichuan Broadcasting Group will be announcing their collaboration at the upcoming MIPCOM 2004.

Reed Exhibitions, the organizer of Asia Television Forum (ATF), will be signing a Memorandum of Understanding (MOU) with Sichuan Broadcasting Group, the organizer of Sichuan TV Festival at the forthcoming MIPCOM on 5 October.

The inking seals a long term partnership which includes an array of cross-promotional activities ranging from the recruitment of market sellers and participants to both events to the value-added collaborative exchanges between the Gold Panda Award and Asia Television Award winners, states an official release.

In addition, both organisers will be leveraging on each other's strengths and experiences in their TV program market, conferences, forum and workshop production.

"Reed Exhibitions' strategic move to forge an alliance with Sichuan TV Festival arises from its continuing and uncompromising effort to bring to ATF's participants the various new market opportunities. In this case, we are bringing key media industry players from China one step closer to ATF and exposing ATF participants further to the potential Chinese business partners at the Singapore event. In addition, ATF participants will also get the opportunity to be at the Sichuan TV Festival in year 2005 where they will again get to know more Chinese players, as Reed Exhibitions will be forming a ATF Pavilion at the Sichuan show," said Reed Exhibitions president Ed Ng.

"This collaboration will present ATF participants to a wider window of opportunity in co-production, programme financing and technology exchange with the China market. China is viewed as a large emerging market in the media industry, and this collaboration with Sichuan TV Festival will result in a 100-strong Chinese delegation at ATF. This is definitely an added boost to our strong pool of quality buyers and sellers at the event," he added.

ATF is Asia's leading media event for TV programming where international television programme sellers converge to network and do business with Asian buyers and partners. Over 100 cable/satellite/free to air broadcasters, distributors production houses will be showcasing their latest TV programmes at the upcoming 2004 edition which will be held from 1 December - 3 December in Singapore. The Asia Television Award is one of highlights at ATF, designed to recognize and reward creative excellence in Asia. Some 40 awards were presented at last year's award ceremony, says the release.

The biennial Sichuan TV Festival is one of Asia's leading markets for international television program, radio and television equipment, and audio visual products. It also features one of the most important selections for international documentary programme. The 8th edition of Sichuan TV festival will be held from 18 - 20 November 2005 in Chengdu, the capital city of Sichuan province. The 3-day event will feature an International Gold Panda Award for Documentary to recognise excellence in documentary production.. The 2003 Gold Panda Award had received over 370 entries from 21 countries.

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