CASBAA convention to address television industry issues

MUMBAI: Asian pay TV growth, video piracy, opportunities from China and the roll-out of 3G services will top the agenda when the regions leading broadcasters and satellite and cable operators meet this year at the annual Cable and Satellite Broadcasting Association of Asia (CASBAA) Convention in Hong Kong from 27-29 October.



"This is a great time for the regions cable and satellite broadcasters to come together, with massive opportunities opening up in China and from the genuine convergence of broadband and wireless technologies," said CASBAA chairman Marcel Fenez.



"The China wireless market alone, with more than 300 million subscribers and a fast-growing mobile data segment, is one of the worlds great media and entertainment prospects. The CASBAA event is where the industry meets to understand the market dynamics and meet the decision-makers."

The CASBAA Convention 2004 will hear from senior broadcast and studio executives, specialists on technology, and regulation and industry leaders from growing markets such as China, Korea and India.

Among the keynote addresses, Sony Pictures Television International president Michael Grindon and Star Group CEO Michelle Guthrie will speak on corporate strategies in the current industry environment, GE chief marketing officer Beth Comstock will give the global view on Asian advertising, and Harmonic Convergent Systems president Yaron Simler will examine the impact of digital video.

One panel session will reveal new estimates on the impact of pay-TV piracy in the region and the latest strategies in tackling theft of content, and another will be devoted to advertising and advertising agencies.

On Day two, the technology spotlight will be on wireless content and MMORPGs  Massively Multi-player Online Role-Playing Games.

The Day three fora will be devoted wholly to the China market, with sessions on wireless entertainment and business models for digital content. China International TV Corp president Li Jian will speak on the Chinese media groups global ambitions.

CASBAA CEO Simon Twiston Davies said this years line-up of speakers and topics goes well beyond the pay TVs industry traditional boundaries.

"With the focus on the key areas of advertising, technology and the China market, we examine some of the central issues of the day," Twiston Davies said. "The conference is all about approaching the new convergence technologies as platforms for delivery of multi-channel content."

He said the event has also extended into vertical markets such as wireless and multimedia content which are becoming increasingly important to Asian pay TV operators and content owners.

The CASBAA Convention 2004 will be held at the Hong Kong Academy for Performing Arts from 27-29 October, presented by InvestHK and with CableTV and StarTV as official partners.

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