Worldspace launches two Indian classical music channels

MUMBAI: Satellite radio service provider Worldspace has launched two 24-hour Indian classical music channels.

Shruti is dedicated to Carnatic music while Gandharv is for lovers of Hindustani music.

Shruti and Gandharv will function as quality resources for all aspects of classical music and aptly reflecting the current classical music scenario.

The programming mix of these channels will have not only stimulating content for connoisseurs, but also include programs that cater to beginners and lay listeners. Apart from exploring various aspects of pure music in the Carnatic and Hindustani Music genres, the content will include music-based informative programs to educate and widen the listener base of Indian Classical Music.

These programmes will comprise features, informative and educational programs, interactive sessions, talent promotions, audience - artist interfaces and comparative studies.

Violin virtuoso Dr L Subramaniam added, "If these channels play in homes all the time- while the family is having dinner, or the kids are playing, children will automatically develop an ear for classical music. We should encourage them to imbibe our rich classical music and appreciate it".

Leading vocalist Ashwini Bhide Deshpande said, "We have a very rich tradition and heritage of Indian Classical Music, which is not very easily accessible to a lot of people. I am sure channels like Gandharv and Shruti will bring Classical Music as well as and artists closer to music lovers. They will also help us artists reach a wider audience and give classical music its due".

Through its two satellites Afristar and Asiastar, Worldspace beams music and information to millions of households across the world. Worldspace also works closely with a number of government and other key institutions, and lends its technology to them for social development causes, like distance education and forecasting.

Worldspace boasts of a range of over 30 channels across genres- from Jazz to Classical, to Old Hindi film Music and Rock. WorldSpace now offers regional Indian channels that include KL Radio (Tamil), Sparsha (Kannada), RM Radio (Malayalam) and Spandana (Telugu) on its network.

Latest Reads
Comedy Central sets pace for ultimate celebration with over 100 hours of non-stop FRIENDS ultra marathon for its 6th birthday

Birthdays and New Years are great occasions to make resolutions for participating in marathons. However, this is one marathon which calls for hanging up your running shoes and grabbing the best spot in front of the telly with a bowl of munchies to keep you going because, for the first time ever in...

Television TV Channels English Entertainment
U Sports launches India's first ever Multi-Platform Multi-Game E-Sports Championship - U Cypher with MTV

The Indian E-Sports scenario is all set for a major revamp as U Sports, one of India’s biggest sports business companies in association with India’s No. 1 Youth Brand, MTV, announces the premiere of their all new month-long championship, U Cypher with MTV. Premiering today, on 19th January, the...

Television TV Channels Sports
TV ownership increased by 14% in 2017: IRS

After a gap of four years, the Indian Readership Survey (IRS), which documents the growth of the media industry, has been released for 2017. The survey methodology was criticised in 2014 and, therefore, was halted for an upgrade. This time, the sample size has been increased by 34 per cent to 3.2...

Television TV Channels Viewership
CNN-News18 launches 'If I Were FM Challenge'

As part of its Budget programming, CNN-News18 is launching the ‘If I were FM Challenge’. The campaign will encourage viewers to contribute their suggestions for the Union Budget. The channel will run an extensive on-air campaign to promote the same.

Television TV Channels News Broadcasting
BBC World News to Broadcast 'China's Chat Girls'

Lele Tao is an internet superstar in China’s $3 billion dollar ‘live streaming’ industry. With more than a million fans she can earn thousands of dollars a day singing, dancing, flirting, or often just chatting into her webcam. Fans buy her virtual gifts which she redeems for cash. In return she...

Television TV Channels News Broadcasting
PKL season 6 and 7 dates announced

The second most watched domestic league in India, Vivo Pro Kabaddi League owned by Mashal Sports and Star India announced the dates of sixth and seventh season.

Television TV Channels Sports
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories