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According to the reports, recent sales figures for the newspaper
- of which only 30 per cent are broadsheets - has seen a modest
increase in regions outside the London and South East, such as Wales
and Ireland. The news will come as little surprise to the industry,
the speed in which the speculation has mounted this week has been
swift and secretive.
Sales of the title have increased by 4.5 per cent year on year to
661,000 copies on a Monday to Saturday.
Eyes will now be on The Times' closest rival
in the broadsheet market, The Daily Telegraph. The paper
has been silent over any possible move to a compact format since
the Barclay Brothers wrestled control of the UK's best selling broadsheet
title in the summer from the Hollinger International empire. The
Guardian is planning to convert to a midsize Berliner format.
Over the past decade, The Times more than doubled its circulation
after it started a price war in a bid to overtake the Telegraph.
Murdoch also owns tabloid heavyweight the Sun, Britain's
top-selling newspaper. The Times was first published in 1785
as The Daily Universal Register before taking its current
name in 1788.
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