Television

Asianet-Surya battle for prime time supremacy

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/12/26/Surya%20TV.jpg?itok=907wskFb

MUMBAI: Sun Network's Malayalam channel Surya TV concludes its promos with the entreaty "... in YOUR Surya TV". Recently, its arch rival Asianet introduced a 'provocation punch' in some of its promos. Tit-for-tat, the phrasing goes like, "... in OUR Asianet."



"This shows that the Asianet management and its viewers are not separate entities. This underlines our relationship with our viewers. But we are not going to retain this punch line, respecting the feedback that such a 'stress' is not necessary," says Asianet vice president, programming, Sreekantan Nair.



But the intensity of the competition between the two leading Malayalam channels is hard to ignore. Primetime revamp, show launches, shuffling of schedules...Asianet and Surya TV are attempting anything possible to get an edge over the other.



Surya's programming revamp



Talking about the recent developments, Surya TV played the first shot by launching a daily primetime show Kayamkulam Kochunni in the 9:30 pm slot. Supposedly, the game plan was to counter Asianet's channel driver show Kadamattathu Kathanar of the same slot. The earlier show Aayliyam Kaavu Surya had launched to give competition to Kadamattathu Kathanar but didn't pick up and was taken off abruptly.



Surya went for a major programming reshuffle along with new show launches in the first week of October. The daily comedy show Savari Giri Giri at 10 pm was cut down to a twice-a-week (Saturday & Sunday, 9:30 pm) show. The channel's seven-day comedy serial Ettu Sundarikalum Njanum was shifted to the 10 pm slot from the 9:30 pm slot, to make way for Kayamkulam Kochunni.



Then the channel brought back its music show Music Moments to the primetime band and placed it at the 10:30 pm slot. The channel launched a horror serial Aakashadoot in the Sunday 10 pm slot which was later shifted to the Saturday 9 pm slot to accommodate Savari Giri Giri. For the weekend primetime band, the channel launched a music competition show Padam Namukku Padam for Saturday with anchor-turned-actor Kootickal Jayachandran at the helm. Thus, the field was set for a primetime tussle.



Asianet to launch two primetime soaps in November



Asianet, putting its thinking cap on, has played on the back foot for the 9:30 pm slot. The channel is shifting Kadamattathu Kathanar to the 10 pm slot and is taking off its recently launched daily 10 pm comedy programme Daily Express. But the channel has no intention to surrender its 9:30 pm slot. Asianet is taking on Surya's Kochunni with a new soap family thriller 1,2,3 Saat, which will be launched on 1 November. 1,2,3...Saat directed by AM Nazeer stars veteran Malayalam film actor Rajan P Dev, Suresh Krishna, Shankar and Reshmi Soman. The channel will telecast a curtain raiser of the show on Sunday, 31 October at 5:45 pm.



Sreekantan Nair reasons with Kadamattathu Kathanar's re-positioning, the channel wants to come up with more and more successful serials. "Kathanar has been on since a long time and is still doing reasonably well. But we want to plan it long-term," he points out.



On 8 November, Asianet is launching another primetime daily soap Oorma directed by KK Rajeev. The show has Devan and Priya Raman doing the lead roles. The channel hasn't decided on the timing at the time of filing this report. Asianet will be winding up its 9 pm serial Muhoortam shortly.



According to a channel official, the channel's policy is not to stretch any serial beyond its limit. "The story is almost over and we don't want to ruin its ratings by stretching the storyline," he offers.



To counter Savari Giri Giri, Asianet introduced a star-studded comedy serial Life is Beautiful in the weekend 9:30 pm slot. On 25 October, the channel launched a daily musical entertainment programme Maanyamahajanangaley anchored by popular television artists.



Primetime warfare apart, Asianet jumped into the SMS bandwagon in October by launching two SMS-based interactive services. It developed two short codes -- 7887 for the India and 6017 for the Middle East -- through which Asianet news can be accessed. The same codes can be used to cast vote on the channel's opinion poll and also to send voice messages to one of its new shows Dil Se.



"I can't say that we don't have any competition. Any new entrant in the Kerala market wants to compete with Asianet first. We are interested in only healthy competition. Such a competition helps us to come up with quality programmes. We look at competition quality-wise and content-wise," comments Nair.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/cosmos.jpg?itok=2FqpgpcO
Cosmos-Maya’s next international co-production is a spin-off series of the much talked about 3D Animation feature film Leo da Vinci: Mission Mona Lisa

is another high quality 3D animation international co-production - a spin-off series based on the recently released film Leo da Vinci: Mission Mona Lisa.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/devlok.jpg?itok=PQY6P734
EPIC TV & Penguin Present The Third Book Of The Devlok With Devdutt Pattanaik Series

Where did the name Radha come from? When did Christianity first come to India? What is the connection between sanskar and dharma? After the enormous success of the first two books in the ‘Devlok with Devdutt Pattanaik’ series, India’s favourite mythologist, Devdutt Pattanaik, is back with a third...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/image.jpg?itok=nszHwY7X
Banijay Asia and Salman Khan TV collaborates to create content for digital and tv

World’s largest independent content creation group, Banijay Group recently entered Indian & South East Asian market under the guidance of Deepak Dhar with an aim to produce content across genres. Banijay Asia &SK TV, which was launched few years back, come together to create novel and...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/dsport.jpg?itok=IysB7fWD
DSport reaches 110 mn households in a year

DSport, the sports TV channel by Discovery Communications, has achieved the milestone of reaching 110 million households in India. The channel was launched on 6 February 2017 and achieved the milestone within one year of operations in India and has expanded its distribution across all DTH and...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/kbc.jpg?itok=ETOcxSNn
Star Suvarna to telecast 'Kannadada Kotyadhipati 2018' the Kannada version of 'Who wants to be a Millionaire' as part of its revamp

May 21, 2018: The third season of Kannadada Kotyadhipati, the Kannada version of ‘Who wants to be a Millionaire’, which sets the stage for a revamps of Star Suvarna, the Kannada GEC channel of Star Network will premiere in June’18. Since January 2018, the channel has gained viewership share in...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/Republic_TV-CAF_India.jpg?itok=4m-WJW5E
Republic Network partners with CAF India to nurture the Culture of Giving amongst Indians as part of its first year celebration.

Republic TV, India’s number 1 English news channel for non-stop 53 weeks is celebrating its milestone first year anniversary in a unique and special way. Republic TV has partnered with Charities Aid Foundation (CAF) India, a not for profit organisation to fuel and accelerate the spirit of giving...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/ipl.jpg?itok=jxhUTa_K
Star spending up to Rs 2 cr on production per IPL match

MUMBAI: After having bought rights for almost all important sporting properties in India, Star India had the massive task to ensure that it sets a new benchmark for cricket. In February, it won the audio-visual production rights for IPL 2018, making it the first time that a broadcaster is...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/hichki.jpg?itok=YnbGpJnc
Watch Rani Mukerji’s ‘Dadasaheb Phalke Excellence Award’ winning performance in ‘Hichki’ only on Sony MAX

After garnering success at the box office and a heart-warming response from the audience, the Rani Mukerji starrer ‘Hichki’ is all set for its Worldwide Television Premiere only on Sony Pictures Networks’ number 1 Hindi movie channel, Sony MAX on Saturday, 26th March at 9pm. Directed by Siddharth...

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/raid.jpg?itok=P0Yt38Li
World Television Premiere of Raid on Star Gold

This May, Star Gold to bring the World Television Premiere of Raid. Touted as first Bollywood project to be based on an Income Tax raid, this Ajay Devgn starrer hit will be showcased on 27th May 2018, Sunday at 1 PM on Star Gold.

Television TV Channels Movie Channels

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories