BBC Worldwide, MEASAT sign agreement for BBC Prime in Asia

MUMBAI: BBC Worldwide and a unit of MEASAT Global Berhad, owner and operator of the MEASAT satellite network, announced an agreement for using MEASAT to broadcast BBC Worldwide's international entertainment channel BBC Prime into Asia.

The channel is a specially developed version of BBC Worldwide's international entertainment channel of the same name currently available in Europe, Middle East and Africa and will start broadcasting on 1 December, 2004. The announcement was made at the CASBAA convention in Hong Kong.

BBC Prime will bring the best of BBC entertainment to viewers in Asia, with a varied mix of comedy, drama, life style, talk shows, game shows, music and documentaries. Through the MEASAT-1 satellite, BBC Prime will be offered to TV platforms across the South East and East Asian regions. The channel will be transferred to the MEASAT-3 satellite after launch in mid-2005. The bandwidth has sufficient capacity to accommodate BBC Prime's plans to provide subtitling for major markets.

BBC Worldwide EMEIA director of channels Wayne Dunsford said, "With MEASAT, we have found a strong and reliable partner to lay the foundation for the roll-out of BBC Prime into Asia and we look forward to a long and successful cooperation."

MEASAT vice president sales and marketing Paul Brown-Kenyon said, "We are delighted to be able to support BBC Worldwide on this channel. MEASAT-1 provides an excellent distribution platform for BBC Prime across East and South East Asia. It also allows for seamless migration to MEASAT-3 in 2005, a satellite which will reach over 70 per cent of the world's population through a single beam."

Latest Reads
India News Manch: Yogi Sarkar Kitni Asardar: uttar pradesh CM Yogi Adityanath reiterates his focus will remain fixed on development

India News, organised an event called Yogi Sarkar, Kitni Asardaar? The day-long event, held in Lucknow on Saturday, March 17, 2018, presented a comprehensive overview of the BJP government’s first year in power in Uttar Pradesh under the leadership of Chief Minister Yogi Adityanath.

Television TV Channels News Broadcasting
Star India roars with IPL's second national campaign

Following the recent launch of the Best vs Best VIVO Indian Premier League (IPL) anthem that crossed over 15 million views across social media platforms, Star India has launched the second phase of its campaign with a pertinent question.

Television TV Channels Sports
Barcelona closer to LaLiga title, Ronaldo closer to Messi in Pichichi top scorers' race

Lionel Messi’s 25th LaLiga goal of the season kept Barcelona on track for the 2017/18 LaLiga title, during a weekend which also saw Real Madrid star Cristiano Ronaldo make up ground in the ‘pichichi’ top scorers’ race with a four goal ‘poker’.

Television TV Channels Sports
B4U TV celebrates successful first season of The Meera Gandhi Show

B4U TV celebrates successful first season of The Meera Gandhi Show

Television TV Channels Music and Youth
GST relief for media industry in the offing?

NEW DELHI: There may be some relief for the media industry for certain segments in the offing relating to goods and services tax (GST) with the government open to reviewing certain norms. According to government sources, petitions from the media and entertainment industry has moved the government...

Television TV Channels GECs
Network18 unveils new identity for all news channels

NEW DELHI: Network18 has unveiled a new and common identity for all group news channels, which will be seen across the news stable, and a pledge to focus on and highlight more Indian languages.

Television TV Channels News Broadcasting
Disney restructures business in the face of digital disruption

MUMBAI: Walt Disney Co, on Wednesday, announced a sweeping restructuring aimed at accelerating its global expansion during a period of upheaval for Hollywood.

Television TV Channels English Entertainment
Sony's 'Dus Ka Dum' gets app boost

MUMBAI: After a successful season of Kaun Banega Crorepati (KBC), Sony Pictures Network is reviving Dus Ka Dum, another big reality show with superstar Salman Khan. The show is coming back on air for its third season after 2009. Since its initial airing, the entertainment landscape has changed...

Television TV Channels GECs
ZEEL scraps 9X Media acquisition

Owing to non-completion of certain material conditions, Zee Entertainment Enterprises Ltd (ZEEL) has terminated its deal to acquire music broadcaster 9X Media.

Television TV Channels Music and Youth

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories