BBC's new media director outlines broadband vision

MUMBAI: The BBC director of new media and technology, Ashley Highfield, has outlined the corporation's vision for a broadband Britain.

Highfield has called upon the collaboration and co-operation of the UK government and industry to avoid a digital underclass. Delivering the keynote speech at the Broadband Britain Summit, Highfield described broadband as a new era in the world of content delivery, and explained that the BBC was already working on an on-demand strategy that would use the potential of broadband to deliver its content in new ways.

He added that a higher speed of connection could offer both the BBC and the UK media industry new ways of involving audiences and providing them with choice.

"The BBC sees broadband as a means of enabling us to place greater emphasis on community and individuals' contribution. It will open up new ways to involve people in civic process and institutions. Let us create personalised learning tools and tailored services for minority groups, as well as enabling more convenient way to watch and listen to our programmes and services."

However, Highfield stressed that the BBC alone could not drive broadband take up. The UK government and industry will need to work together more closely if they were to surmount the three key barriers to broadband adoption: affordability, accessibility and awareness.

The BBC could play a key role in helping to drive broadband, said Highfield, through its high-quality original content, as well as its rich archive of programmes. But a fully connected digital Britain could only be achieved through collaboration and co-operation.

In order to explain his point, Highfield called for key players to initiate a digital literacy campaign in 2005 "to target those members of society who might find themselves on the wrong side of the digital divide".

Latest Reads
LIVE Coverage of Tour De France on DSPORT this year

LIVE Coverage of Tour De France on DSPORT this year

Television TV Channels Sports
Business news most benefited genre in Chrome DM week 24

With a growth of 1.24 per cent as compared to last week (23), the business news genre marked the highest opportunity to see (OTS) among all categories in week 24. Zee Business gained the highest OTS with 84.3 per cent in six metros, according to the data compiled by Chrome Data Analytics and Media...

Television TV Channels Viewership
Zee TV to launch the third season of 'India's Best Dramebaaz'

MUMBAI: Locked in a see-saw battle with Colors for top billing in the Hindi GEC space, Zee TV has made its latest move. The Puneet Goenka-led channel's latest offering to the Indian audiences is season three of 'India's Best Dramebaaz'. Having enjoyed a successful run during the first two seasons...

Television TV Channels GECs
Sony to soon launch Indian Idol season 10

MUMBAI: Indian Idol, one of Sony’s most acclaimed reality shows, is all set to come back on small screen with its tenth installment. Considering that all its previous seasons have done exceedingly well, there are great expectations this year as well. Sony has released its first promo, captioned #...

Television TV Channels GECs
VIVO IPL: VIVO IPL on Star Sports register highest ever engagement

Revolutionizing the way, the world experiences VIVO IPL, Star India reimagined VIVO IPL in to a six-month fiesta instead of just a two-month tournament. Keeping fans at the heart of the experience, Star India used the confluence of technology, consumer insight, and experience in cricket coverage,...

Television TV Channels Sports
Abhishek Upadhyay joins &TV as marketing head

Abhishek Upadhyay, who headed marketing for OLX, has been appointed marketing head of &TV, the Hindi language GEC channel of Zee Entertainment Enterprise Limited (ZEEL).

Television TV Channels People
Saral Jeevan adds three new programs to its prime time offering

Saral Jeevan, a Kannada infotainment channel, is launching three shows today. While one of them is season two of Jnanapada (based on folk songs), the other two programs are based on factual content. With a focus on non- fiction programming like history, mythology, travel and insights from Indian...

Television TV Channels News Broadcasting
Discovery joins hands with BYJU’S for quiz show

Discovery Communications India and BYJU’S, the Learning App, has joined hands to launch a school quiz show called the Discovery School Super League.

Television TV Channels Factual & Documentary
Time Warner to be renamed Warner Media, Turner CEO exits

AT&T announced on Friday, its first full day of owning Time Warner, that the operating businesses in the $85 billion acquisition will be contained in an entity called WarnerMedia. The names of the operating units - HBO, CNN, Warner Bros., TNT, etc. - will stay the same.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories