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He added that a higher speed of connection could offer both the
BBC and the UK media industry new ways of involving audiences and
providing them with choice.
"The BBC sees broadband as a means of enabling us to place
greater emphasis on community and individuals' contribution. It
will open up new ways to involve people in civic process and institutions.
Let us create personalised learning tools and tailored services
for minority groups, as well as enabling more convenient way to
watch and listen to our programmes and services."
However, Highfield stressed that the BBC alone could not drive
broadband take up. The UK government and industry will need to work
together more closely if they were to surmount the three key barriers
to broadband adoption: affordability, accessibility and awareness.
The BBC could play a key role in helping to drive broadband, said
Highfield, through its high-quality original content, as well as
its rich archive of programmes. But a fully connected digital Britain
could only be achieved through collaboration and co-operation.
In order to explain his point, Highfield called for key players
to initiate a digital literacy campaign in 2005 "to target
those members of society who might find themselves on the wrong
side of the digital divide".
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