Star agrees to change StarOne logo

NEW DELHI / MUMBAI: The Delhi High Court has observed that Star India should change the logo of its new channel (launching 1 November) from "One" to "Star One".

Star India has agreed to make the change from the present one (with a Star visual inside the alphabet 'o') to StarOne as suggested by the Delhi High Court. The HC, however, did not pass any injunction against the Rupert Murdoch company as regards the channel's launch.

Sahara India Mass Communications had petitioned the High Court seeking to restrain Star from using the 'One' brand name as it had been registered and is used by Sahara for all its media and entertainment properties, including the Hindi entertainment channel.

The Delhi HC today said though Star can go ahead with its planned launch of the new channel from 1 November, in the initial period it would have to write the word 'Star' prominently before 'One' in the logo as also flash it thrice every hour to highlight the brand name as Star One.

Asked for comments on today's developments, a Star spokesperson declined to say anything, indicating the case was still sub-judice.

Though Star India counsel Arun Jaitley sought three months time to complete the process of a change in the logo, in deference to the court's suggestion, the final word on the transition period would be said on 1 November when another round of hearing is scheduled.

On 25 October, Sahara had moved the court seeking legal protection against Star using 'One' brand name for a new Hindi entertainment channel targeted at an upmarket audience.

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