According to a Mobilewebsurf press release, mobile phones and other handheld device users will be able to download NDTV content onto their wireless devices with help of this tie up. The consumers can pay by debit or credit card through Mobyapps.com, a mobile portal owned by Mobilewebsurf.

The service is focused on providing the latest Indian news, current affairs and infotainment to Indoethnic and Indocentric wireless users around the globe. NDTV content , says the release, made available will include voice, text and images and will progressively include more advanced broadcast quality content as well.

Commenting on this launch, Mobilewebsurf CEO Sanjay Sinha said, “This alliance is based on the powerful capabilities of our Mobile World Cruiser application and NDTV’s leadership in Indian news broadcasting. We believe this will become a huge success."

Says NDTV director KVL Narayan Rao, "We are very happy to enter into a tie up with Mobilewebsurf to make our content available to our audiences across the world. As a news broadcaster, we want our audiences to stay with us all the time, everywhere. This service would go a long way towards fulfilling this objective.”