| Each program will carry a unique question
asked at the end with three answer options. The viewers can send in
the correct answers to the channel via SMS, email or via a phone call
to a call centre. The results will be indicated via the medium used.
Specially created booklets carrying program schedule and details
about the said programmes are being circulated through various spiritual
foundations and cable distribution networks across the country.
The playing norms and details will be flashed on the channel throughout
the Utsav duration for those viewers who fail to get their copy
of the booklet.
The gifts on the shelf include a weekend each at the Osho Int’l
Meditation Resort (Pune) and the BramhaKumari’s Ashram at Mount
Abu, complimentary Art of Living courses from Shri Shri Ravi Shankar
and gift hampers from Shri Sathya Sai Baba Trust.
Multiple media options have been chosen to promote the Utsav, including
print, outdoors, cross channel promotions on the Zee Network, SMS
and the Internet. Contest details could also be had www.jagranchannel.com.
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