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In his wide-ranging speech, Sambrook, who is responsible for the
BBC World news television channel, BBC World Service radio and the
BBC's international-facing websites, also focused on the issue of
objectivity in journalism.
He called on broadcasters and publications to avoid patriotic reporting
and reminded them of their "responsibility" to "ask
the difficult questions".
"Before Iraq, it seemed to me that some US news broadcasters
wrapped themselves in the flag and, as a consequence, did not perform
the role the public expects of them.
"I understand the problem. The mindset of the country was
that it was at war. Our natural instinct is to support our country.
But the responsibility of the news media is to ask the difficult
questions, to press, to verify. And we now know that all of us failed
to ask the right questions about WMD in advance of the war. That
isn't to say the war was wrong: each can make their own mind up
about that," he added.
"But to do so they need accurate information, evidence that
has been tested. And if a news organisation imbues itself with patriotism,
it inhibits itself from asking some of those questions," Sambrook
concluded, as reported in the release.
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