CNBC's international channel titled South Asia World

NEW DELHI: Publicly traded Television Eighteen's proposed international channel is to be called South Asia World (SAW). It would be formally launched sometime in December, around the time when a Hindi business news channel too would debut.     

According to broadcasting industry sources, the name SAW, which is undergoing test beaming at the moment, was coined, as the target audience would mostly comprise people of South Asian origin.

The proposed international channel will be uplinked from Delhi, while the uplinking base of the on-air business channel, CNBC TV18, would now be shifted to Mumbai.

The international channel's programming and packaging, according to the sources, would be different as it would contain lot of entertainment-based news and some lifestyle shows too.

The channel would also have a fairly sizeable amount of news originating from the UK and the US, which would be done out of the New York studio, at present being readied. The name of the Hindi business news channel, however, hasn't been decided yet as the chosen advertising agency, Lowe, is to get back to the company with a branding plan for the channel.

It has also not been decided what would be the modality for the involvement of CNBC Asia, the current partner of Television Eighteen Ltd.

"Television Eighteen is awaiting announcements of amendments to the uplinking norms for news channels that the government had said is being looked into," an industry source says.

Earlier, the government had said that the information and broadcasting ministry is contemplating some changes in the uplink norms for news channel, which were likely to be completed by 31 October.

With two proposed channels from the Television Eighteen stable slated for a December launch, it's action time for the company that has been registering steady growth. The company's stock closed the day on the Bombay Stock Exchange at Rs 154.30, gaining 1.65 per cent.

The TV-18 group clocked revenues of Rs 169.42 million in the first quarter of FY 2005 ended 30 June 2004. The operating profit stood at Rs 86.37 million, while net profit recorded Rs 62.09 million (excluding forex gains/losses and deferred tax adjustment).

Latest Reads
Raj TV aims to climb ratings chart with 5 new primetime shows

MUMBAI: Tamil general entertainment channel (GEC) Raj TV has given the channel a makeover by introducing five new shows in its primetime starting today, 28 May. The five new fiction shows will air between 7 pm to 9.30 pm starting with Kadal Kadanthu Udhyogam followed by Gangadharanai Kanoam at 7....

Television TV Channels Regional
Arnab Goswami to lead IPL finale debate on Star Sports

MUMBAI: Prior to the IPL finale, viewers will witness an interesting debate led by Republic World co-founder, MD and editor-in-chief and TV most prolific face Arnab Goswami. The theme of the debate is who will win the world’s toughest finals? The show will see cricket experts led by team Dean...

Television TV Channels Sports
MNX launches Super League chatbot

No one can ignore India’s crazy love for cricket, including English movie channels. MNX, the new age Hollywood channel for young India launched the very innovative MNX Super League chatbot, an interactive avatar of its TV show ‘MNX Super League’ on Facebook.

Television TV Channels English Entertainment
Porus reaches 10 Asian countries

MUMBAI: Porus is travelling internationally. The mythological show being aired on Sony Entertainment Television has made its entry in Malaysia, Vietnam, Cambodia, Brunei, Laos and Myanmar through JKN Global Media and in Indonesia with Soraya Intercine Films. Porus is now being watched in 10 Asian...

Television TV Channels GECs
India News Manch - Modi Sarkar Kitni Asardaar? India News Conclave to Analyze Modi Government’s Four Years in Power

India News, known for its direct and unbiased brand of journalism, is all set to host a special conclave Manch – Modi Sarkar, Kitni Asardaar? (How Effective Has the Modi Government Been?) in New Delhi on Friday, May 25, 2018. The day-long event will present a comprehensive overview of the BJP...

Television TV Channels News Broadcasting
How relevant is the age old Lakshman Rekha in today’s times; questions &TV with Mitegi Lakshman Rekha!

Ravan’s abduction of Sita highlighted the consequences of crossing the ‘Lakshman Rekha’ for generations. However, with the talks of gender equality, women’s liberation and financial independence, amongst others, being the topic of global discussion, how relevant is this ‘Lakshman Rekha’ in today’s...

Television TV Channels GECs
Zee Anmol most watched channel across genres

BENGALURU: Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GEC Zee Anmol has reached the realm that has been normally occupied by the Sun TV Network’s flagship Tamil GEC Sun TV or by one of the Hindi channels that has been airing the Indian Premier League. What is remarkable is...

Television TV Channels Viewership
Star India mulls adding VR to PKL 6

MUMBAI: Star India is taking the Indian Premier League (IPL) experience to other sports. After a phenomenal reception for using virtual reality (VR) in IPL 2018, it is diversifying into Pro Kabaddi League (PKL) season six.

Television TV Channels Sports
BTVI to leverage digital mediums for growth

MUMBAI: English business news channel BTVI is completing two years in August this year. The company was transformed from Bloomberg TV India after Bloomberg decided not to renew its deal with Business Broadcast News. BTVI got its COO Megha Tata in 2016 at the same time it got its new name. 

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories