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Additionally, the news channels has also claims to have bagged
the highest all-India channel share, 26.2 per cent between the 9
am to 9 PM time-segment. In Maharashtra market, the channel clocked
a channel share of 28.9 per cent.
The channel claims that it was, in fact, its Maharashtra election
special programming Maharashtra ka Mahasangram topped the
ratings across news channel.
The umbrella programming band Maharashtra kA Mahasangram
comprised different programmes like:
1. Munnabhai MLA – Featuring the inimitable comic character
Sourabh Shukla, this segment provided interesting quips, thoughts
and discussions from various regions.
2. Election Local – Mumbai’s life line, the local
train, was the setting for an open debate & forum on the real
concerns and issues of the common man.
3. Mumbai Meri Jaan – This segment featured the who’s
who of Mumbai talking about their hopes and expectations from their
MLAs.
4. Chunav Ala Re – This segment show cased the Aaj Tak
team's on the spot reporting from the interiors of Maharashtra to
unravel the grass-root problems and issues in the state.
5. Vote Cha Akhada – This was a one-on-one debate between
two political heavyweights involving a well-represented audience
to take the battle to the voters.
The release claims that Aaj Tak has been the leader on the counting
day and has the highest channel share in all India and Maharashtra
markets across different time-bands.
In a bid to bolster its claim, Aaj Tak also has quoted sources like
Cybermedia and AC Nielsen, who they claim have reinforced Aaj Tak’s
supremacy over the other news channels in terms of brand awareness,
top-of-mind recall, excellence in presentation and many such critical
parameters.
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