|
Alter said, "Metadata enables business to run in an ever changing
world of different perspectives." Some key benefits he pointed
out were-
- Efficient and advanced searching of content within the database
- New revenue and improved product development
- Distribution of any format to any channel
- Reduced IT complexity
He emphasised on the importance of segmenting content hierarchically
into segments, sequences and shots. "Describe the complete
video while including it in the database. Mention details like background,
date, title, context, frame rate, format etc. You never know in
which way you could reuse the same content either in part or completely
for different formats."
The second session had veteran broadcasting expert S S Swani giving
a talk on 'Emerging technologies in broadcasting' Swani served as
Doordarshan chief engineer for 35 years before he retired in 1994.
The veteran has since had stints at Times Television and is currently
with Panasonic Visuals.
Speaking on how material sciences, micro electronics and space
science had contributed to the evolution of broadcasting, Swani
took the audience through a general comparison between various formats
and spoke about the new emerging ones. An interesting thing he spoke
about was the increasing use of HDTV cameras to get the rich film
like feel. He also argued that, "Even as there is an ongoing
debate about the PC moving forward to replace the TV with the help
of broadband, the mindset when one is in front of the TV is quite
more relaxed as to the mindset when one is in front of the PC."
Quentin Staes Polet speaking about capitalising content within
the media and the entertainment space, gave a very enriching and
strong presentation. He emphasised on the need for content creators
to explore as many business model pilots as possible. He also alerted
about the impending fragmentation and urged the audience to start
thinking about how they would incentivise the audiences to view
advertisements in the face of PVRs and NVOD.
He illustrated how the new distributors were becoming the gatekeepers
of content. He also drew the audience's attention to the fact that
if content creator didn't work out and package content specifically
for the consumers across different platforms, then the advertisers
would prefer to switch to the carrier who created specific packages
keeping audiences in mind.
Polet further elucidated about how Digital Rights management and
asset management would become crucial. "Digitise your assets.
Find the killer application for your content type. Convergence based
services are about cost versus benefit."
Even as one left the symposium, the big question kept nagging.
How does one combat fragmentation effectively, using the same technology
that has caused it?
|
