Star World set to woo with 'The Simple Life'

MUMBAI: While the teaser campaigns of their next big chat show with Karan Johar are warming up the air waves, Star World is all geared to launch a brand new reality series The Simple Life on Thursday 28 October at 9 pm.

Yet another addition to the slew of reality shows on the Star World FPC, The Simple Life showcases trials of lives of two society princesses who are all set to leave their parties, expensive wardrobes and trust funds behind to experience life, as they have never known it.

A hilarious new reality series, The Simple Life follows celebrities and best friends, Paris Hilton and Nicole Richie as they pack up their Louis Vuitton bags armed with a road map and their trendy dogs Tinker Bell and Honey Child and embark on a modern-day Thelma and Louise adventure, says a company release.

While Hilton is the great-granddaughter of founder of the Hilton Hotel chain- Conrad Hilton, Richie is the daughter of the legendary pop icon Lionel Richie. Both 22 year olds have been best friends since the age of two.

The outrageous fish-out-of-bottled-water series focuses on the two friends who decide to leave the comforts of their lavish lifestyle in LA to move in with a hard working farm family in rural America. The series chronicles their struggle to fit in and deal with a kind of reality they have never experienced. As the series unfolds, they have had to do everything from cleaning chicken coops and pumping gas to hitting the town and picking up guys, to milking the cows and cleaning the cow's udders.

The Simple Life was an instant hit when it premiered on US television. According to the Nielsen Media Research ratings, thirteen million viewers in US tuned in for the premiere of The Simple Life as the episode dominated its 8:30-9 pm time slot in virtually all key ratings demographics.

The second episode drew 13.3 million viewers, an increase of 200,000 viewers over its Tuesday premiere. In addition to leading its time slot in total viewers, the program also topped its timeslot in the advertiser-friendly Adults 18-49 demographic and most other key measures.

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