| Interestingly, even if wrestling is taken out of the
equation, Ten Sports' news bulletins still managed far higher ratings
than what ESPN and Star Sports got combined. .
Sports Update on Ten Sports, which had an all-India rating
of 0.63, outscored the combined rating of ESPN Star Sports' top
programmes, Football Focus and Sportsline, at 0.23.
As many as 37 shows on Ten Sports managed a rating of over 0.23
which was the maximum that ESS got. Cricket is said to be opium
of the Indian masses. Yet the special Samsung Super Skills
on Star Sports on 24 September was left gasping with a rating of
0.10.
Another startling finding is that on Ten Sports, after the wrestling
programmes and news shows, the next highest rated programme was
Gamer TV, which managed a decent rating of 0.22. Taking WWE
and Gamer TV together, what this appears to indicate is that
Ten Sports has caught on well with the younger audiences (teens
and pre-teens).
Speaking of younger audiences, one wonders whether Ten Sports will
in due course do an interactive initiative for the WWE similar to
that which has been introduced recently in the US and Europe. Taboo
Tuesday allows American and European WWE fans to vote online
on what match ups they want to see at this special event. For instance,
fans had to choose whether they wanted Triple H to defend his title
against Edge, Shawn Michaels or Chris Benoit. Normally these kind
of decisions are left to the discretion of the programming manager
Eric Bischoff.
On the hockey front, meanwhile, Ten's telecast of the match between
India and Pakistan on 24 September got a rating of 0.18.
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