| "It was imperative that the look and feel of this
new channel be glossy and exclusive, yet mysterious," said creative
director Richard Gledhill. "By shooting the talent in a dark
environment with lots of hard edge lighting, we were able to achieve
that effect. We then composited all of the live action into the CG
nightclub that is built around the Zoom logo. The exotic car and limousine
really helped to pull off the exclusive, VIP nature of this new channel."
Zoom's creative team from India was flown to Los Angeles to observe
the shoot of the film.
"The amount of time we had from shooting to final delivery
was about a month and a half, an incredible crunch," said Belief
executive producer Gregory Stacy, who worked closely with the client
and supervised the entire project."
"The design for the Zoom TV spot will take the booming Indian
television and entertainment industry by storm. No TV channel in
the land of the Kama Sutra has seen a spot like this ever before.
The overall look is an amazing amalgamation of glamour and slick
design," said Zoom on-air promotions head Shailindra Kaul.
To download stills or a of the QuickTime
Zoom promo, visit the Belief
website. To reach the Zoom promo page, click on Enter, Click
on Client Site and then enter Username: Press, Password:
Press.
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