Television

60 per cent of UK TV homes to be signed up to Pay-TV by 2008: Study

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/12/28/UK%20TV.jpg?itok=zp59OI_4

MUMBAI: The UK pay TV market is currently at a crossroads. It was worth 4.41bn pounds in 2003. The market grew by 80.8 per cent since 1999 on the back of strong growth in subscriber numbers and a constant push by the pay-TV platform operators to raise the average revenue per subscriber unit (APRU).



By 2008 just under 60 per cent of TV households will be signed up to pay-TV services. The data is contained in a new report by Research and Markets Pay TV Market Assessment 2004. BSkyB, dominates the UK Pay TV market. It is both the leading platform operator and a leading content provider.



Its nearest rival is Telewest, which also acts as both a platform provider and content provider. The only other significant player is NTL, which although larger than Telewest in terms of its platform operations does not supply content.



By 2008 NTL and Telewest will have completed financial restructuring. They are set to merge with each other and should benefit more than BSkyB from the convergence of broadband Internet and pay-TV services.



By 2008 the multidigital TV home will be firmly established in the UK. Many homes will subscribe to both Freeview and a digital pay-TV service



Despite the consolidation of the industry, there is intesne competition which was heightened with the introduction of a digital free-to-air (FTA) competitor to the pay-TV market Freeview. As a riposte BSkyB recently launched a free digital satellite TV service. Freesat offers 140 channels for a one-off fee of ?150



A number of factors could lead to a radical change in the UK pay TV market over the next five years. These will affect both the overall size of the market and the competitive landscape.



The proposed switch-off of the analogue-TV signal between 2006 and 2010 will create a competitive battle to sign up the remaining 53 per cent of TV households that do not currently access digital TV.



The report notes that as of now Freeview appears to have an edge in this regard, as it is appealing to households that have been skeptical about subscribing to digital pay TV. With Freesat BSkyB is hoping that the absence of a subscription fee will lure new customers who may eventually switch to a pay-TV package when analogue TV is phased out.



However, the pay-TV operators need to seriously penetrate this market if they are to continue to enjoy rising subscriber numbers. This will call for a major rethink in their marketing plans, tariff structures and service packages.



By 2008, the market will take on a different complexion to the one seen today. In particular, interactive services, more broadly based family entertainment programmes and greater customer control over programme scheduling and start times will be commonplace. The market will also effectively split into two halves:



1. Full-strength segment. These are customers that access the bulk of the premium services available and pay a relatively high monthly subscription package for the privilege. These will be middle to high income earners.



2. The Lite segment. These are customers that access a restricted set of services and pay a relatively low monthly subscription package as a result. These will be high- and mid-income earners that do not want a

large number of channels and low-income earners that cannot afford the full-strength tariffs.



One factor that could change the landscape of Pay TV in the UK is if BSkyB's rights for Premier League football got seriously undermined after 2007. If this were to happen then either the cable pay-TV operators could improve their competitive position against the company or FTA terrestrial TV could become a stronger competitor against pay TV generally.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/22/IPL-800x800.jpg?itok=gWfm4TQw
IPL: Media rights race hots up after IMG renews events deal

MUMBAI: IPL events rights holder - the International Management Group (IMG) has reportedly renewed its partnership with the Indian Premier League (IPL) for another five years. For the last 10 years, the UK-based organisation is the primary controller of the main events related to the IPL. IPL...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/22/ISL.jpg?itok=_eMunjPv
ISL sponsorship: Hero triples investment at Rs 1.6 bn

MUMBAI: Hero MotoCorp has, for another three years, reportedly renewed its sponsorship arrangement with IMG Reliance and Star India-promoted Indian Super League (ISL) for Rs 1.6 billion. As Hero's last deal with ISL in 2014 was valued at approximately Rs 500 million, it has now tripled its...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/22/Untitled-1_1.jpg?itok=seF0g_FR
FremantleMedia expands into scripted content, partners bestselling author Heather Lende

MUMBAI: FremantleMedia is further expanding its push into scripted content by teaming up with bestselling author Heather Lende to develop Find The Good, an uplifting drama series inspired by Lende’s memoir of the same name and her earlier memoir, If You Lived Here, I’d Know Your Name.

Television Production House Non-Fiction
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/bday.jpg?itok=rWg3hp2k
AXN brings double treat for ‘Sherlock’ fans with restaurant hopping and binge watching

It is Benedict Cumberbatch’s aka Sherlock Holmes’ birthday month. And to celebrate the birthday of the man who plays the most iconic detective on screen Sherlock Holmes, AXN has taken an unconventional route for its fans. In addition to showing all Sherlock episodes back-to-back for the first time...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/barc.jpg?itok=kx6b-VfJ
BARC to host digital measurement roadshows in Delhi, Mumbai & Bengaluru

After setting up a robust TV viewership measurement system, BARC India is gearing for a successful launch of EKAM, its digital viewership measurement venture. In keeping with its policy of transparency and inclusivity, BARC India, is hosting a series of multi-city roadshows for members of the...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/MLS.jpg?itok=xZTjwzip
Major League Soccer to implement 'video review' from 5 August

MUMBAI: Major League Soccer has confirmed that, beginning 5 August, all MLS games, including the Audi 2017 MLS Cup Playoffs and MLS Cup, will incorporate Video Review. Headquartered in New York City, Major League Soccer features 22 clubs throughout the United States and Canada.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/Ajay-Devgn.jpg?itok=AVQjeNtC
Star Gold premieres 'Dhruva' on 23 July, Ajay Devgn lends voice

MUMBAI: Star Gold claims to have has become synonymous with setting new benchmarks for every film it premieres and the channel now takes it a notch higher by becoming the first Hindi Movie Channel to get a Bollywood megastar to dub for a movie Premiere.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/monica-tata-800x800_0.jpg?itok=1aBkaKIE
Scope for BTVi & two channels in biz genre, says Megha Tata

MUMBAI: While assessing business news viewership to be less than one per cent of the 183-million television viewing homes, BTVi aims to be among the top three channels as it grows two and a half times in six months flat. Business Television India (BTVi) will complete a year in August 2017 and its...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/Ayushamaan%20Bhava.jpg?itok=_x3TbdkE
Life OK rebranded as Star Bharat may start from 15 Aug

MUMBAI: Star India is planning to relaunch its existing general entertainment channel -- Life OK, renamed as Star Bharat. The channel plans to have modern outlook but Indian feel. According to reports, it will be relaunched with the new look on 15 August. Since 2011, the channel will be branded...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories