Star Plus looks to hook teens with 'Hello Dollie'

MUMBAI: With every new show that Star Plus adds to its platter, the format seems to be veering evermore towards an urban and contemporary look and feel. Hello Dollie , the latest offering for the young and restless from Hindi entertainment television's lead channel, is no different.

After more than two years ensconced in the 7:30 pm slot, UTV's Shaka laka boom boom is coming to an end and makes way for Hello Dollie, which debuts 25 October and will air Mondays through to Thursdays.

Produced by the makers of Hatim (Sagar Group), Hello Dollie comes from the third generation of Sagars, which tells a story of an average teenager going through the agony of puberty dealing with frumpy hair and pimples. Having grown up in a sheltered, single parent environment for 15 years, this adolescent is taken by surprise when she finds out that that she's a real life princess.

Interestingly, this show, which is slotted at a band where the programming has been targeted at kids, addresses the early teens. When questioned on the same, Star India's senior vice-president content and communications Deepak Segal points out, "With Shaka laka boom boom, the TG that tuned in did not progress to Dekho Magar Pyaar se, which is a romantic tale. But, with the slightly older age group of kids tuning in to Hello Dollie, there will be a natural progression to DMPS at 8 pm and then to a Kasautii Zindagii Kay (KZK) more mature love story at 8:30 pm."

Another point of note that was made was that the loyal audience of SLBB has also grown and hence this initiative. Also, behavioral patterns of viewers show that younger kids usually go with what the older one's watch but the reverse does not apply. Hence with Hello Dollie, Star Plus not only hopes to sustain its current viewership but also expand it in this particular band as well as the adjacent ones.

Also, capitalising on the Navratri festive season, the channel tied up with one of the biggest dandiya groups at the Kora Kendra located in Borivali in Mumbai for a unique contest wherein the best dressed young woman was crowned princess each night.

A glittering tiara studded with semi-precious stones was the winner's crowning glory. This activation was to announce the launch of this daily as also to create hype and curiosity around the same.

Hello Dollie, apart from being fast paced and racy, is nicely peppered with a mix of English (the way it is spoken, and not with an accented undertone) that depicts a natural scene at a school. The coming of age story of a 15-year-old is a simple story but more importantly simply told. With a finite number of episodes, this property looks extremely promising and lends itself a good chance to hit it off with teenagers.

Latest Reads
Republic TV continues to dominate English news genre: BARC week 44

In the Hindi news (U+R) genre, Zee News climbed two slots to the third position in week 44 of BARC ratings. Aaj Tak yet again stood on top in all the three genres. Republic TV continues its dominating streak in the English news genre.

Television TV Channels Viewership
Essel Group engages Goldman Sachs to sell half its stake in Zee Entertainment

Mumbai: 13th November 2018, Subhash Chandra and family along with its advisors met in Mumbai over the Diwali weekend to undertake a strategic review of its businesses in view of the changing global media landscape. The strategic review underscored the importance of technological advancements such...

Television TV Channels GECs
Get ready to go on a Royal Journey with FYI TV18’s ‘Royal India with Samira’

Ever wondered what Maharaja’s at their Royal palaces eat for their dinner? From understanding what all goes into the making of a royal meal to stealing some royal recipes, Samira is all set to take you for a Rich Food adventure.

Television TV Channels Factual @ Discovery
HISTORY TV18 presents ‘Grand Central Stations’ premiering this Diwali at 8PM

Grand Central Stations premiering on November 7th at 8:00 PM on HISTORY TV18invites viewers to discover a symbolic stationthrough the eyes of an outsider who wants to understand the nation’s history.

Television TV Channels News Broadcasting
Neville Bastawalla to take over as marketing head of SPN India sports cluster

Sony Pictures Network (SPN) has made some internal changes and handed the responsibility of heading marketing for the sports cluster to Neville Bastawalla, a source close to the development informed

Television TV Channels Sports
Big Ganga Sets up Safe Changing Rooms for Women During Chhath Puja

Riding on the success of multiple initiatives, ZEE Entertainment Enterprise Limited’s No. 1 Bhojpuri Channel, Big Ganga introduces a much-needed social initiative - ‘Ek Kadam Swabhiman Ki Aor’ on the occasion of one of the most popular festivals of the region, Chhath Puja.

Television TV Channels GECs
Most awaited awards of the year - Nickelodeon Kids Choice Awards 2018 is back, bigger than ever!

It’s time to blow the trumpets and roll out the orange carpet for Nickelodeon Kids Choice Awards 2018.

Television TV Channels Kids
Zee TV leads GEC urban in BARC week 44

Zee TV that was on the fourth position in the previous week climbed to the second position in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 44 of 2018.

Television TV Channels Viewership
Anushka Sharma joins hands with Discovery to promote Tiger Conservation Movement

Leading Bollywood actress Anushka Sharma has joined hands with to promote a global awareness movement to save tigers from extinction.

Television TV Channels Factual @ Discovery

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories