Contemporariness, vibrancy Max's revamp mantra

MUMBAI: It is not just Sony Entertainment Television India's flagship SET that is gearing up for a new look and feel come 24 October. Sibling movies and special events channel Max is also about to undergo a complete revamp in terms of channel design and packaging.

The new channel packaging and design has been done by US based design boutique Mocean, reveals SET India CFO and Max business head NP Singh.

The new on-air packaging will provide viewers with an enhanced viewing experience via a more contemporary, engaging, stylish and progressive look. Max will now have three key genre ids for movies, special events, and cricket. Apart from this, the packaging for key Max properties like Maha Movie, Mera Movie and Super Cinema has also been refreshed. The music score of the channel too will change and will be more vitalising and contemporary, Singh offers.

The refreshed channel packaging will retain the colours of warm golds for movies and blues for special events including cricket. The music tracks for the individual elements have been redesigned to reinforce the scale and appeal of Maha Movie, Mera Movie and Super Cinema.

The end pages for promo packaging have also been enhanced, with a stronger Max smiley to focus on tune-in information such as key day-date-time details on airing schedules of each program.

However, there will be no change in the logo or the inherent values of the channel so as to give the viewers a smooth transition. Hence, key elements like genre colours and the use of silhouettes have been retained for the same.

The last time the channel underwent a revamp was in January 2002 and it was well received. MAX would be hoping for a similar response this time round as well.

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