Television

CNN looks to Nasdaq Video Wall to beef up US election night coverage

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MUMBAI: One of the biggest news worthy events of this year the US Presidential election is approaching soon. On 2 November Americans go to the polls to decide whether Bush deserves a second term or if John Kerry should be given an opportunity. CNN International and CNN/US will broadcast to a global audience of more than 250 million homes from electronic stock market Nasdaq’s facilities in Times Square, New York.     

By utilising Nasdaq’s facilities and 96 screen video wall the network will be able to bring together unprecedented real time election information from across the US, including real-time vote information, exit polls and analysis of key state races across the country. For those in and around Times Square on election night the seven-storey Nasdaq Tower, one of the largest stationary video screens in the world, will also project CNN’s election coverage.

CNN intl senior VP Rena Golden added, “As we have said all year long, our network is committed to providing viewers around the world the most complete coverage of this election right down to the last ballot. We are pleased that our partnership with Nasdaq has provided this dynamic backdrop enabling us to be innovative in our reporting and analysis of such an historic occasion.”

CNN’s America Votes 2004 will operate two separate control rooms in CNN’s New York headquarters at Time Warner Center. One control room will coordinate the main election night programme being anchored by CNN’s political team while the other will control the dozens of Nasdaq video screens in real-time.

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