| The specialities of NRS 2004 include an increase in
sample size by 30 per cent and an increase of over 120 per cent in
the number of locations. All adults over 12 years of age across all
states in India (Except J & K, Andaman & Nicobar and Lakshadweep
islands) will be included in the coverage. Other highlights of the
survey include:
All districts to be covered.
All Towns above 1 lakh population to be covered.
Coverage of Number of villages covered more than doubled for higher
spread of the sample as compared to NRS 2003.
Readership Estimates by editions.
Readership of supplements in 35 metros.
Section-wise readership.
Psychographic profiling parameters.
100 per cent dedicated Team of the Research Agency to supervise
the entire project.
Quality checks by reputed External Audit firm.
Incidence of Internet usage from Mobile & SMS usage.
An enlarged technical committee has been constituted, headed by
Madison CEO Sam Balsara CEO MADISON, as its chairman. Group M managing
director Ashutosh Srivastava will be the deputy chairman. The members
of the technical committee include Media agencies: Arpita Menon
(Lodestar), Jasmin Sorabji (Mediacom), Karthik Sharma (Madison)
and V Balasubramaniam (Group M). Publications: Ashish Bagga (Living
Media Group), Conrad Saldanah (Times of India), Vargese Chandy (Malyala
Manorama), Girish Aggarwal (Dainik Bhaskar), Vikas Joshi (Dainik
Jagran), Mitrajit Bhattacharya (Chitralekha) and Suresh Balakrishanan
(Hindustan Times), Rajmohan (Hathway Investments), Girish Agarwal
(Dainik Bhaskar), Mitrajit Bhattacharya (Chitralekha) and Vikas
Joshi (Dainik Jagran). Advertisers: Rajesh Kumar (Tata Motors),
Soumitra Sengupta (Cadbury's), Shyam Motwani (Godrej Appliances),
Manoj Vidhwans (Star India) and V Chandramouli (Onida). Well-known
Research professional Dr Sridhar has been appointed as advisor.
The additional steps taken by the NRSC council to ensure the robustness
of the findings include appointing of only one research agency to
ensure accountability, appointment of a full time and qualified
research professional at ABC, solely dedicated to NRSC, appointment
of a reputed external auditing firm. NRSC has also appointed a renowned
research professional Dr. Sridhar as advisor.
The project has already been initiated and is in the process of
being rolled out. The findings are expected to be released in March
2005, the release added.
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