NRSC forms new technical body; schemes NRS 2004

MUMBAI: A meeting of the National Readership Studies Council (NRSC) held on 24 September in Mumbai has elected The Times of India Group president Pradeep Guha as the chairman. Guha succeeds Krishan Premnarayen of the Mumbai-based Prem Associates Advertising and Marketing.


NRS council also commissioned the NRS 2004 by appointing a single research agency namely, AC Nielsen ORG-MARG Pvt. Ltd. to undertake this study, informs an official release.



The specialities of NRS 2004 include an increase in sample size by 30 per cent and an increase of over 120 per cent in the number of locations. All adults over 12 years of age across all states in India (Except J & K, Andaman & Nicobar and Lakshadweep islands) will be included in the coverage. Other highlights of the survey include:

All districts to be covered.

All Towns above 1 lakh population to be covered.

Coverage of Number of villages covered more than doubled for higher spread of the sample as compared to NRS 2003.

Readership Estimates by editions.

Readership of supplements in 35 metros.

Section-wise readership.

Psychographic profiling parameters.

100 per cent dedicated Team of the Research Agency to supervise the entire project.

Quality checks by reputed External Audit firm.

Incidence of Internet usage from Mobile & SMS usage.

An enlarged technical committee has been constituted, headed by Madison CEO Sam Balsara CEO MADISON, as its chairman. Group M managing director Ashutosh Srivastava will be the deputy chairman. The members of the technical committee include Media agencies: Arpita Menon (Lodestar), Jasmin Sorabji (Mediacom), Karthik Sharma (Madison) and V Balasubramaniam (Group M). Publications: Ashish Bagga (Living Media Group), Conrad Saldanah (Times of India), Vargese Chandy (Malyala Manorama), Girish Aggarwal (Dainik Bhaskar), Vikas Joshi (Dainik Jagran), Mitrajit Bhattacharya (Chitralekha) and Suresh Balakrishanan (Hindustan Times), Rajmohan (Hathway Investments), Girish Agarwal (Dainik Bhaskar), Mitrajit Bhattacharya (Chitralekha) and Vikas Joshi (Dainik Jagran). Advertisers: Rajesh Kumar (Tata Motors), Soumitra Sengupta (Cadbury's), Shyam Motwani (Godrej Appliances), Manoj Vidhwans (Star India) and V Chandramouli (Onida). Well-known Research professional Dr Sridhar has been appointed as advisor.

The additional steps taken by the NRSC council to ensure the robustness of the findings include appointing of only one research agency to ensure accountability, appointment of a full time and qualified research professional at ABC, solely dedicated to NRSC, appointment of a reputed external auditing firm. NRSC has also appointed a renowned research professional Dr. Sridhar as advisor.

The project has already been initiated and is in the process of being rolled out. The findings are expected to be released in March 2005, the release added.

Latest Reads
BIG Magic acquires 'Boonie Bears' exclusive FTA rights

BIG Magic has acquired exclusive FTA rights of ‘Boonie Bears’, the No.1 and most popular animated series in China. BIG Magic has renamed it ‘Babloo Dabloo’ for the Hindi viewing audience. Babloo Dabloo airs every Monday – Sunday 10 am – 11 am & 5 pm – 6 pm only on BIG Magic

Television TV Channels GECs
PBL: Setting stage for next big thing on Indian sporting landscape

India has witnessed the emergence of a multi-sports culture over the past few years. This significant development has come on the back of a promising display by Indian sportspersons across various disciplines, the meteoric rise of home grown leagues and the consequent widening of the fan base of...

Television TV Channels Sports
CNNMoney new section will be about the fastest growing economy; MoneyStream app launched

MUMBAI: Attracting 1.8 million average monthly page views, witnessing a 37 per cent growth in video consumption and 16 per cent in unique browsers month-on-month from India in less than a year’s time is not smooth. In its ambitious plan of global expansion, CNN Digital is leaving no stone unturned...

Television TV Channels News Broadcasting
Content a 'Game of Thrones'; AT&T's control over HBO, Cartoon Network, Warner Bros faces regulatory lens

The global media landscape is resulting in a new juggernaut as an internet and cable behemoth yesterday purchased an entertainment conglomerate making the former unmatched in its size and reach to consumers through home broadband, smartphones, satellite television and a battery of movies and cable...

Television TV Channels English Entertainment
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories