Resources

Disney revs for India, China may take time: Iger

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/resources-images/2015/12/23/Untitled-1.jpg?itok=F28rTaHS

MUMBAI: Even as Walt Disney is working overtime to have everything in place for what now looks increasingly like a year-end coming out party for its three channels in India, the going is not quite so smooth in neighbouring China.



The timeline of the launch of Disney in India appears to have been advanced to the year-end (December-January) instead of the March-April timeline that was earlier being talked about.



Additionally, the three channels that will be launching are also now clear. The Disney Channel will be the flagship. Alongside it are Toon Disney (to directly take on Cartoon Network) and Playhouse Disney (for pre-schoolers).



And what of the localised version of ABC, which German business daily Handelsblatt had quoted David Hulbert, president Walt Disney Television International, as saying would definitely happen within a year?



The thinking appears to be that with three well entrenched players in Star, Sony and Zee having pretty much carved out most of the ad pickings in the Hindi general entertainment space, that is an idea that can wait.



Meanwhile, regulatory hurdles to starting a television channel in Guangdong may mean a Disney channel in China isn't imminent, Disney president Robert Iger has been quoted in media reports as saying.



Guangdong is the most open media market in China and has a population of 86 million.



Rivals Viacom and Newscorp are ahead of Disney as far as China ventures are concerned. Viacom expects to launch ventures in Beijing and Shanghai in the near future while Phoenix Satellite Television, 38 per cent owned by News Corp, broadcasts into China from the SAR.



Iger has been quoted as saying in London on 29 September that Disney plans to expand its television presence in China, India and Europe as part of an effort to extend the Disney brand and drive growth in its movie, DVD, theme park and other businesses. The company will start a TV channel in India next year, Iger said.



DISTRIBUTION STILL THE BIG QUESTION



That Disney India has been on an aggressive recruitment drive to shore up its team ahead of the launch of its three channels is well known. But the ad that appeared in a leading pink paper on Tuesday certainly raises some queries.



While the ad Disney placed seeks suitable candidates for the full gamut of channel activities - distribution, ad sales, programming, S&P, legal and finance - the focus was clearly on distribution.



Disney is looking for an India distribution head as well as regional heads (east, west, south, north) who will report to the national head.



It may be just a coincidence, but the attention of indiantelevision.com had been drawn to this very fact earlier by the distribution head of a channel. According to him, this could well point to the possibility of Disney not hitching on to any platform but going it alone the way the just launched Times Group channel Zoom has chosen to do.



What did lend some substance to this thesis were of course the recent recommendations issued by broadcast regulator Trai suggesting that all new pay channels should not be packaged as part of an existing bouquet but should be priced separately.



If implemented, what this would do is remove any advantage that a strong platform will provide a new channel.



Of course, it could also be simply that Disney head Rajat Jain believes that whether on a platform or otherwise, a dedicated distribution team is essential to have a clear handle on the exact status of the channel/s on the distribution front. Having come from Sony, he would obviously be aware of the how NDTV's channels only picked up after a dedicated distribution team was set up by Dr Prannoy Roy's network to push the two channels.



For the record, though there is still no official word on the matter, the industry expectation still is that it will be the Star Network wagon that Disney hitches its distribution fortunes to.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/06/30/tv.jpg?itok=qFF4vYkw
After consistent rise, DTH subscribers fall in Jan-Mar quarter

After a consistent upward trend, total active DTH pay-TV subscribers in India dropped slightly during the January-March quarter this year. The overall active subscriber numbers dropped to 67.53 million from 67.56 million.

Resources DTH
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/06/28/Blackmagic.jpg?itok=W32pVPiy
Blackmagic Design makes presence felt at Broadcast Asia

MUMBAI: It's that time of the year again - where the leaders of the industry present the newest and most innovative technologies for film, television and digital advertising under one roof. It's Broadcast Asia time. All the world's leading broadcasters have descended on Singapore to keep pace with...

Resources Technology suppliers
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/02/28/pvr.jpg?itok=G8ZQWRE8
PVR & IMAX forge 5 year theatre deal in India

At a business briefing to Canadian Prime Minister Justin Trudeau during his first official trip to India, IMAX Corporation and PVR Cinemas announced an agreement for five new IMAX theatres.

Resources Studios
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2017/12/26/rajiv.jpg?itok=ElvY91gO
Chilaka's roller coaster ride from engineering to animation

MUMBAI: Who would have thought that the person holding a master?s degree in computer science from a prestigious US University would commit to the lesser known field of animation and return to his homeland. And yet today, Rajiv Chilaka stands redeemed for a choice he made nearly 17 years ago.

Resources Studios
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2016/09/28/Untitled-3.jpg?itok=bPoEeh7L
Film Writers? Association gets new name, logo; new direction

Keeping pace with the changes in media and its consumption, the Indian Film Writers Association has donned a new avatar.

Resources forums
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/resources-images/2016/03/17/Untitled-1.jpg?itok=GXSPW-dQ
CASBAA Announces Thirteen-Strong Board of Directors

MUMBAI: Since its inception in 1991, CASBAA has welcomed an ever-growing group of members, showcasing the diverse industries and areas that make up Asia Pacific Broadcasting. Now, following its AGM on 29 October, CASBAA has announced its most extensive group of Directors to date, with many of the...

Resources forums
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2016/05/11/Untitled-3_1.jpg?itok=sijpDdO1
CASBAA Announces Thirteen-Strong Board of Directors

MUMBAI: Since its inception in 1991, CASBAA has welcomed an ever-growing group of members, showcasing the diverse industries and areas that make up Asia Pacific Broadcasting. Now, following its AGM on 29 October, CASBAA has announced its most extensive group of Directors to date, with many of the...

Resources Satelite Reckoner
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/resources-images/2015/10/20/Untitled-2.jpg?itok=JC9wWz-A
TRAI ad cap: Broadcasters move Delhi High Court

MUMBAI: The 12 minute ad cap case has had a change in venue - from the Telecom Disputes Settlement Appellate Tribunal (TDSAT) to the Delhi High Court (HC). With the Supreme Court?s recent ruling that TDSAT does not have authority to hear cases challenging the Telecom Regulatory Authority of India (...

Resources TRAI
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/resources-images/2015/10/20/Untitled-2_0.jpg?itok=Mmf3R29a
Close Trai Ad cap: Broadcasters get respite from Delhi High Court

MUMBAI: The Indian broadcasting community has got a respite on the Telecom Regulatory Authority of India (TRAI) ad cap case. The Delhi High Court today granted an interim order preventing the regulator from carrying out any coercive action against broadcasters violating the mandated 12 minute ad...

Resources TRAI

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories