Headlines Today claims to be climbing popularity charts

MUMBAI: 'We are making headlines!' Or so claims Headlines Today. India Today's English news channel claims that they have been providing relevant information in a format that is tailor-made to suit the needs of the time conscious viewer and resulting in a fillip in the audience loyalty for the channel.

Quoting the Tam figures for the week 39, Headlines Today claims that they command 35 per cent market share in prime time amongst the English news channels in six metros. The ratings, as quoted in a company release, equals that of NDTV 24X7 and likes of CNN, BBC and CNBC are trailing behind. According to the release, the channel has managed to score an ace over rest owing to their quality news programs, strategically slotted and timed, have climbed their way up the TRP ladder and are giving stiff competition to established channels

The flagship programmes that have helped the channel are Head Start, Top 5, and Sports Quarter, which have emerged leaders in their time-band across other English news channels. While Head Start, slotted in the morning band, provides news to the professional in a compact 15 minute wheel, Top Five Today satiates the viewer by providing the top five developments of the day. Sports Quarter, a fifteen minute program repeated twice a day throughout the week gives news on sports.

According to the release, Head Start has gained popularity as it provides all the news in a compact 15 minute wheel. The prime time programming Top Five Today has helped the channel equal viewership to the India Business Hour on CNBC and the 9 o'clock news on NDTV 24X7. Meanwhile, Sports Quarter's viewership is equal to combined viewership of NDTV 24X7 and CNBC for the same time slot

In addition to that, Headlines Today has programs designed specially to be aired during the India-Australia series. Cricketing Icons Sourav Ganguly and Shane Warne share their views exclusively in Captain Speak, and Warne’s Spin on select match days. The other programs which have been lined up for the series are Final Frontier and Wisden Show, which has helped the channel solidify its position in the news channel genre.

The channel, claims the release, has many other programming initiatives in the pipeline that are due to roll out in the next one month.

Latest Reads
Arnab Goswami to lead IPL finale debate on Star Sports

MUMBAI: Prior to the IPL finale, viewers will witness an interesting debate led by Republic World co-founder, MD and editor-in-chief and TV most prolific face Arnab Goswami. The theme of the debate is who will win the world’s toughest finals? The show will see cricket experts led by team Dean...

Television TV Channels Sports
MNX launches Super League chatbot

No one can ignore India’s crazy love for cricket, including English movie channels. MNX, the new age Hollywood channel for young India launched the very innovative MNX Super League chatbot, an interactive avatar of its TV show ‘MNX Super League’ on Facebook.

Television TV Channels English Entertainment
Porus reaches 10 Asian countries

MUMBAI: Porus is travelling internationally. The mythological show being aired on Sony Entertainment Television has made its entry in Malaysia, Vietnam, Cambodia, Brunei, Laos and Myanmar through JKN Global Media and in Indonesia with Soraya Intercine Films. Porus is now being watched in 10 Asian...

Television TV Channels GECs
India News Manch - Modi Sarkar Kitni Asardaar? India News Conclave to Analyze Modi Government’s Four Years in Power

India News, known for its direct and unbiased brand of journalism, is all set to host a special conclave Manch – Modi Sarkar, Kitni Asardaar? (How Effective Has the Modi Government Been?) in New Delhi on Friday, May 25, 2018. The day-long event will present a comprehensive overview of the BJP...

Television TV Channels News Broadcasting
How relevant is the age old Lakshman Rekha in today’s times; questions &TV with Mitegi Lakshman Rekha!

Ravan’s abduction of Sita highlighted the consequences of crossing the ‘Lakshman Rekha’ for generations. However, with the talks of gender equality, women’s liberation and financial independence, amongst others, being the topic of global discussion, how relevant is this ‘Lakshman Rekha’ in today’s...

Television TV Channels GECs
Zee Anmol most watched channel across genres

BENGALURU: Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GEC Zee Anmol has reached the realm that has been normally occupied by the Sun TV Network’s flagship Tamil GEC Sun TV or by one of the Hindi channels that has been airing the Indian Premier League. What is remarkable is...

Television TV Channels Viewership
Star India mulls adding VR to PKL 6

MUMBAI: Star India is taking the Indian Premier League (IPL) experience to other sports. After a phenomenal reception for using virtual reality (VR) in IPL 2018, it is diversifying into Pro Kabaddi League (PKL) season six.

Television TV Channels Sports
BTVI to leverage digital mediums for growth

MUMBAI: English business news channel BTVI is completing two years in August this year. The company was transformed from Bloomberg TV India after Bloomberg decided not to renew its deal with Business Broadcast News. BTVI got its COO Megha Tata in 2016 at the same time it got its new name. 

Television TV Channels News Broadcasting
Zee TV the leader amongst GECs

As per the recently released BARC HSM weekly data (Urban + Rural) for week 20 ’18, Zee TV has claimed the top position in Hindi GEC space with 316640 impressions in HSM and 199155 impressions in urban markets and saw a robust growth across its primetime fiction shows. The channel continued to be a...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories