Raj TV completes 10 years; expansion plans on the anvil

MUMBAI: Tamil general entertainment channel Raj TV has completed 10 years. The channel is planning to expand its event management division to an independent entity - an event management company.

Also, the channel is planning to enter the US and Malaysia by the end of 2004.

Raj TV CEO Rajeev Nambiar told that the proposed event management company would cater to Tamil broadcasters based abroad and in India the events would be solely telecast by Raj TV. Nambiar said the channel would be using its existing manpower for the proposed company and wouldn't mind outsourcing also if required.

Raj TV will conduct 12 ground events in 2005. Nambiar said the total budget earmarked for this year-long activity was approximately Rs. 30 million. According to Nambiar, even other event management companies will be considered for handling these events.

Speaking on the international plans, Nambiar said Raj TV would be available on both cable and DTH in the US. The channel is presently available in the Europe, Middle East and Canada.

To mark its 10th anniversary, Raj TV has kicked off a weekly breakfast show from 14 October. The one-hour show Dhinam Dhinam will air Monday - Friday at 8 am.

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