Television

Aaj Tak claims reaffirms it is 'saabse aage', the numero uno

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MUMBAI: The number game is on. Quoting the latest Tam rating Aaj Tak has now made a fresh claim to the number one slot.

Referring to the ratings for the week ending 2 October 2004, Aaj Tak claims that it still is the no. 1 channel in the country. According to the ratings, the channels commands all-India channel share of 24.8 per cent in the ABC 15+ category. In the C&S Male ABC 25+ category, which forms the core of news viewership, this further goes up to 27.5 percent.

With a reach of 27.01 million households, Aaj Tak was the most watched channel amongst the various news channels in the country, claims a company release.

The release comes as a response to last week's uproar, following the claims and counter claims made by couple of news channels. Most of the channels were resorting to making claims to the top slot as viewers’ first choice. As a befitting reply, Aaj Tak offers that all those channels have tried to tout their performance based on fragmented data pertaining to select regions. In addition to that, the channel claims that the latest TRP figures demonstrates Aaj Tak’s supremacy over the other news channels.

Negating all dips in the ratings as mere blips, TV Today Network’s official spokesperson Rajesh Sheshadri, as quoted in the release, said, “In a competitive scenario there are bound to be occasion changes in the weekly ratings, but being a leader is all about consistency. We have been the market leader in all TAM weeks for the past 3+ years, which in itself is a clear testimony to Aaj Tak’s enduring appeal as a category leader.”

An analysis of the TAM data for the past 40 weeks provides a clear picture of who rules the roost amongst the news channels. Aaj Tak has been the undoubted market leader in terms of channel share in all 40 TAM weeks, and also occupied the No. 1 position based on ‘Time Spent’ and ‘Reach’, claims the release.

Besides quoting Tam data, Aaj Tak has also taken into account data assimilated by other sources like Cybermedia, AC Nielsen. According to the release, even they have time and again reinforced Aaj Tak’s supremacy over the other news channels in terms of brand awareness, top-of-mind recall, excellence in presentation and many such critical parameters.

Aaj Tak’s objective has always been to provide the best of news programming to its viewers. Aaj Tak’s performance during the Union elections and the Union budget, two of the biggest news events this year clearly indicates that when it comes to news, Aaj Tak is the No. 1 choice, adds the release.

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