Viewers flock in record numbers to Olympics

MUMBAI: The Athens Olympics in August broke global TV viewing records, with nearly four billion people tuning in,.

As had been reported earlier by Doordarshan tripled its reach with the games.

IOC president Jacques Rogge said that 3.9 billion people watched an Olympic broadcast at least once during the August 13-29 games. This beat the previous record of 3.6 billion viewers for the 2000 Sydney Olympics. .

Despite unfavourable time zones, Asia was the continent that registered the most significant increases in coverage and viewer hours. China clocked in nine billion viewer hours, as each individual watched over eight hours of Olympic coverage, reflecting the nation's greater viewing choice from dedicated 'around the clock' Olympic coverage. Chinese viewers were able to enjoy more than 53 hours of prime time coverage, which attracted an average audience of 85 million viewers.

Japan dedicated over 700 hours to the Games which was double what they had done for Sydney. Each individual watched 29 hours of coverage as the team finished fifth in the overall standings, ten places better then four years previously.

In the US 203 million viewers (unduplicated) watched at least some of the Athens Games. This is the highest for any Olympic Games held outside the US. The 2004 total viewership beat Sydney by 14 per cent.

To put those figures in perspective, NBC's Olympic coverage ranked as the top programme every night of the week during the Games. NBC's decision to spread its coverage to its cable channels paid off, with CNBC, MSNBC, USA, Bravo and Telemundo attracting over 60 million additional viewers.

In Europe viewing hours were up by 50 per cent compared to Sydney 2000. Europeans watched in average 14 hours of the Athens Games. In Germany, viewers consumed 11 hours of Olympic coverage, 4.5 hours more than in Sydney. ZDF and ARD broadcast 16 hours of Olympic coverage every day, with four digital channels offering around the clock programming.

In Great Britain, each viewer consumed over 13 hours of Olympic coverage. Viewers also benefited from the BBC's digital interactive service that offered up to five times as much choice of sports. 8.96 million viewers used this service;

Coming back to India Reliance was one of the companies that advertised heavily on Doordarshan. Mudra's Amit Ray who handles media planning for the Ambani owned company made the following remarks about the benefits gained through the association, " Not only did we get huge visibility in non c&s homes the average rating of Olympics were higher than Tennis (both Wimbledon & US Open) even in c&s homes. "

Drawing a comparison with cricket Ray added, " Though the popularity of the bat and ball game is beyond question we must not forget that though the 10 second price of a normal match (ODI) has reached the sky only one match - India vs. Pakistan justifies that.

"Unfortunately people are so blinded by the allure attached to the game that a similar price is being paid for matches involving teams like Bangladesh and Kenya in the disguise of a tournament.

"The Olympics was seen by a lot of people on DD contrary to popular Metro belief. In fact our ads got a huge average rating which is comparable with some key programmes of DD."

Latest Reads
Wide sales picks worldwide rights to panorama title Garbage

MUMBAI:  Paris-based sales company Wide has picked up worldwide rights to Panorama title Garbage, directed by Q, which is the only Indian feature in Berlinale official selection this year. A political drama that reflects the times we are living in, Garbage, Q’s new directorial venture Produced by...

Television Production House Film Production
News24 to hike ad rates by 40% post revamp

MUMBAI: A decade after making a headway into India’s burgeoning news TV industry, Hindi news channel News24 has given itself a makeover to stay relevant in the current times. The channel, owned by BAG Network and Media, got a new logo design and tagline of ‘Think First’ earlier this month. Talking...

Television TV Channels News Broadcasting
Jeet storms the market with big debut week viewership

MUMBAI: After entertaining the Indian audience for more than 20 years with world-class documentaries on food, science and survival, Discovery Communications India (DCIN) has entered the Hindi general entertainment category (GEC) with a bang thanks to Discovery Jeet. The channel, which launched on...

Television TV Channels GECs
FTA GECs bring in revenue despite low ad rates

MUMBAI: The formulation of the Broadcast Audience Research Council (BARC) had one big advantage for channels. Regional reporting led to increased viewership for free to air (FTA) general entertainment channels (GEC) as well as higher advertiser interest. Star Bharat is the only FTA that has...

Television TV Channels GECs
Pro Wrestling League rallies on North India viewership

MUMBAI: The third edition of the Pro Wrestling League (PWL) proved to be a hit among the younger viewers while attracting audiences of all age groups. Moreover, 77 per cent of the viewership came from North India for the season.

Television TV Channels Sports
Catch the Superr Heropanti of bandbudh aur budbak only on Discovery Kids

Discovery Kids, the leading animation channel from Discovery Communications India, has launched its new series Bandbudh aur Budbak from 12th February. The show follows the fun school life adventures of two best friends, Badrinath and Buddhadeb who often land in trouble because of their antics but...

Television TV Channels Kids
Debates continue to reap rewards for Eng news channels on prime time

Prime-time shows on Indian English news channels have struggled to budge from their reliance on the debate format. In spite of access to new technologies, the content of the programming during the slot has largely remained the same. Even the allure of virtual reality (VR) and the latest production...

Television TV Channels News Broadcasting
Celebrate the month of love with Dil Beats - a show curated by 'Sanam' on MTV Beats

February is shaping up to be an exciting month for the viewers of MTV Beats – the 24x7 Hindi Music TV channel with a new show line up of specially curated concepts, will be all about love and romance. Bringing alive its promise of providing an intense musical indulgence, MTV Beats brings the...

Television TV Channels Music and Youth
Renault MTV Roadies Xtreme powered by OPPO co-powered by ID Shoes & Durex ups its ante with marquee sponsors for its milestone season

Having garnered an overwhelming response and appreciation year-on-year for fifteen long years, cult reality show, Roadies is back with its all new season, Roadies Xtreme.

Television TV Channels Music and Youth

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories