BBC World claims great viewer loyalty post-Iraq war

MUMBAI: BBC World claims that it sustains the greatest audience loyalty post-Iraq war. Quoting the latest results from the Pan Asia Cross Media Survey (PAX), BBC World claims that it's monthly reach now stands at 15.4 per cent across Asia-Pacific, up 10 per cent from pre-Iraq war levels as measured in the final quarter of 2002. CNN?s monthly reach by contrast has decreased in the same period from 26 per cent to 24.1 per cent.     

The changes in viewership to news and business channels experienced during and after the Iraq war were monitored as part of the survey, demonstrating audience loyalty. The results, claims BBC World release, showed that BBC World retained more of these viewers than any of its international competitors.

According to BBC World research manager Rufus Weston, ?BBC World has the fastest growth of any of the international news or business channels which were measured during this period. The results mirror the findings from the major European surveys where competitors? viewers have a tendency to turn off after an initial news announcement, whereas BBC World viewers stay tuned to receive a broader analysis of the situation.?

In addition the survey also shows that BBC World's overall audience profile has remained upscale. Among the ten largest international channels in Asia-Pacific, BBC World?s audience includes the highest proportion of business decision-makers (32 per cent) and business opinion formers (33 per cent). The latest data also shows an increase in viewing amongst the top management sample of the universe for BBC World, says the release.

The PAX 2004 survey was conducted during the 12-month period from July 2003 to June 2004 among 19,003 respondents in 11 markets in Asia Pacific. The study was based on Hong Kong, Singapore, Bangkok, Taipei, Jakarta, Kuala Lumpur, Manila, Seoul, Sydney, Tokyo and India and all analysis is based on monthly viewers. Business opinion formers are all respondents that have undertaken at least one business opinion forming activity, says the release.

Latest Reads
A+E Networks | TV18 launches FYI TV18 HD

AETN18, the joint venture between A+E Networks and Network18 has planned to launch the high definition (HD) version of the contemporary lifestyle entertainment channel—FYITV18 on 18 October 2018.

Television TV Channels Specialised and Niche
Tata Communication, European Tour show how VR can transform golf

The European Tour and Tata Communications have completed the world’s first test of live 360° video in 8K Ultra High Definition – the highest resolution in digital television on 16 October 2018.

Television TV Channels Sports
Kids most benefited genre in Chrome DM week 41

MUMBAI: With a growth of 0.72 per cent as compared to last week (40), the kids genre marked the highest opportunity to see (OTS) among all categories in week 41 of Chrome Data Analytics & Media. In the kids genre, Nickelodeon gained the highest OTS with 91 per cent in All India 1 Lakh+ market....

Television TV Channels Viewership
Prepare for three months of fireworks as COLORS SUPER premieres Bigg Boss Kannada – Season 6

Television viewing has never been the same, since the introduction of reality programming kingpin

Television TV Channels Regional
Star Bharat brings Kaal Bhairav Rahasya 2 with a new mystery

India has had age old history associated with myths legends folklore and one of the biggest myth has been that of the curses.

Television TV Channels GECs
Industry Honchos Uday Kotak, Rajnish Kumar and Kalpana Morparia come together to identify the winners of IBLA 2019

CNBC-TV18’s most-awaited marquee property, The India Business Leaders Awards will be conducting a jury meet along with an informative and insightful panel discussion on Today at Trident BKC, Mumbai, 2:30 pm.

Television TV Channels News Broadcasting
News18 India Unveils Two New Shows- “Ye Desh Hai Humara” and “Akhada”

Ahead of the upcoming assembly elections in 5 states including MP & Rajasthan and general elections next year

Television TV Channels News Broadcasting
Zee Telugu Announces World Television Premiere of Allu Arjun starrer Naa Peru Surya

Filling this weekend with patriotism, action and drama, Zee Telugu is here with a world television premiere movie of a young man discovering himself while finding the right balance between serving his country and overcoming the hurdles thrown at him due to the power struggles in place.

Television TV Channels Regional
BTVI endeavors to increase financial literacy across India through Money Mantra

Business Television India (BTVI), India’s Premier English Business News Channel, introduces a multicity initiative - Money Mantra which is an effort to expand the financial awareness and literacy by bringing together, personal financial experts and mutual fund experts close to the common man and...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories