BBC World appoints Julia Moffett as director strategy

MUMBAI: BBC World Service Trust has appointed Julia Moffett as director of strategy.

The new position was devised recently to help direct the future work and growth of the trust.

The trust is the BBC's charity which mobilises media to aid development. It currently works in more than 25 countries around the world, providing media assistance and promoting the innovative use of media in advancing education and health development and reducing poverty.

In her new role as part of the trust's senior management, Moffett will work closely with the trust director and programme heads to identify key partnerships and strategies to grow and enhance current programmatic activities, says a company release.

In addition, she will have responsibility for leading the development of new opportunities for the trust's work as well as funding and strategic partnerships.

According to World Service Trust director Stephen King, "Julia Moffett will be a valuable asset to the next phase of the trust's work. Her strategy and communications experience, combined with her work for leading organisations in media, government and philanthropy, gives her a unique platform to help and develop our work."

Moffett brings to the Trust a strong record of using communications for the public interest and of charting strategies to help organisations working in these fields to achieve their full potential. She brings senior experience from the government, private and non-profit sectors, says the release.

She was formerly the managing director and chief strategic officer of the Markle Foundation in New York, a private philanthropy that works to realise the potential of information and communications technologies to improve people's lives.

As part of the senior management team, Moffett helped chart the foundation's current portfolio of work and also developed its technology and global development programme.

Prior to Markle, Moffett was vice president for communications for NBC News in New York, where she oversaw all press, communications, and publicity activity for the news division worldwide.

Before NBC, she served in the Clinton Administration, both as director of communications for the National Security Council and special assistant in the Chief of Staff's office of strategic planning and communications.

In both capacities, she was responsible for the development and execution of public strategies to support the president's major policy priorities.

In addition, Moffett has held a variety of political and consulting posts including OxfamAmerica, Africa Practice, Coca-Cola, Global Alliance for Improved Nutrition, UK department of International development and Voxiva.

She has acted as a member on the board of directors of the council on foreign relations, Royal Institute of International Affairs, Rock the Vote and Global Kids, adds the release. 

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