| "Nick is partnering with Grafiti Multimedia and
Filmkraft India. We will be launching the live action cum animation
show as we step up our localisation drive. We will have 26 episodes
to start with," says MTV Networks India managing director Alex
Kuruvilla. The character 'Jadoo' was acquired from Filmkraft India,
a production house floated by noted star Rakesh Roshan.
"This is the first time ever we are embarking on a project
of this scale and are collaborating with a local animation company
along with the first ever action oriented animated series. We are
looking at merchandising opportunities as well," says Kuruvilla
Adds Graphiti Multimedia chairman and chief creative officer Ram
Mohan: "It is a milestone and a big day for us. This is original
content and an indigenous product, based on an Indian story."
The promos for the show, likely to air on Sundays, will hit the
channel two weeks in advance. School will form an important part
of the promotional and marketing strategy for the show.
"Jadoo is just the first in a series of major announcements
that we expect to make on Nick," says Kurvilla.
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