Nick brings 'Double Dare' Hindi version

MUMBAI: Nick will, as part of its big initiatives to combat competition from a flurry of kids' channels in India, soon introduce a local Hindi version of the international format show Double Dare.

The bi-weekly show, titled Dum Duma Dam, is designed as a channel driver programme and will have prize money. The show is likely to launch in December. "It will be a quiz and fun show. The half-hour show is likely to be aired in the afternoon band, on Saturdays and Sundays," says a source.

Nick, a kids' channel which is part of the MTV group, has asked a local production house to tailor the show to Indian audiences. The company , however, was not willing to comment on the issue.

"I can't talk about what local shows we are planning to telecast. I can neither confirm nor decline whether we are introducing a local version of Double Dare in India," says Nick business and operations head Pradeep Hejmadi.

Nick is in a big localisation drive to boost its viewership base even as Cartoon Network rules the children's space and Disney prepares to launch its three channels. The channel recently announced the acquisition of Jadoo from Filmkraft Productions and the animated-cum-action series would air from 14 November.

Double Dare has had a successful run on the Nickelodeon channel in the US. The show also had international versions in countries like Canada,France and the Netherlands. In the UK, it formed part of the Saturday morning block of programming on BBC called Going Live.

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