IBF-AAAI blacklist 3 defaulting cos.

NEW DELHI: A joint committee of the Indian Broadcasting Foundation (IBF) and Association of Advertising Agencies in India (AAAI) has decided that no television channel would accept ads from three chronic defaulters till they pay up their dues.

The diktat, which comes into effect from 10 November, would be enforced on Motorola, Samsung and Reckitt Benckiser. The last one is the owner of the Dettol brand.

The IBF-AAAI joint committee is a duly constituted body representing major broadcasters and advertising agencies. Both these bodies signed an agreement on 16 February, 2001 primarily to oversee aspects related to advertising.

The joint panel has been regularly meeting for over three years now and through a collective effort, has substantially reduced the advertising dues of various broadcasters.

It has been increasingly observed by the joint committee that AAAI members have not been able to meet their entire obligations to pay broadcasters within the credit period

since their advertisers are in default in meeting their dues to AAAI member-agencies.

At the last IBF-AAAI meeting held on 2 November 2004, members observed that some of the clients, like Samsung, Motorola and Reckitt Benckiser, have been consistently defaulting and have not cleared the dues despite specific

meetings with them.

It was then decided to advise all the IBF members not to accept any further advertising business from the aforementioned defaulting advertisers with effect from 10

November, 2004.

The joint committee also felt that many advertisers are not paying their agencies on time and if this trend continues, all these advertisers would also face similar action.

Advertisers have been warned through their agencies of IBF-AAAI's concern relating to delay in payments and, if things do not improve, IBF members could be advised from

not carrying these advertisers commercials as well.

Earlier, the IBF members had stopped ads of BPL Ltd. and Ozone Ayurvedics due to constant default, which has been now rectified.


Latest Reads
Sports Minister lauds b'casters, other stakeholders in promoting sports

NEW DELHI: India’s Sports Minister Vijay Goel said on Wednesday that digital media broadcasting will play a critical role in bringing about change in sports broadcasting in India but broadcasters must also focus on how sports as a product is delivered to audiences in rural areas so as to popularise...

Television TV Channels Sports
Know your karma on IBN7 with 'Karm Path'

In an attempt to give its viewers a refreshing start of the day, IBN7 is launching a new show titled Karm Path. Starting 27 October, the show will predict what the day holds. The show is a differentiator in its own genre as it connotes the supremacy of deeds over destiny.

Television TV Channels News Broadcasting
Big Ganga available on Tata Sky now

Big Ganga has strengthened its distribution with DTH service provider Tata Sky.

Television TV Channels Regional
TV is story-teller's new novel; audience is Bharat, not India: Star's Banerjee

MUMBAI: Since five to six years, television has become the talking point. Th series such as 'Breaking Bad' to Transparent to Narcos to 'Game of Thrones' to 24, and now POW (Prisoners of Wars) has changed the experience of television viewing.

Television TV Channels GECs
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories