IBF-AAAI blacklist 3 defaulting cos.

NEW DELHI: A joint committee of the Indian Broadcasting Foundation (IBF) and Association of Advertising Agencies in India (AAAI) has decided that no television channel would accept ads from three chronic defaulters till they pay up their dues.

The diktat, which comes into effect from 10 November, would be enforced on Motorola, Samsung and Reckitt Benckiser. The last one is the owner of the Dettol brand.

The IBF-AAAI joint committee is a duly constituted body representing major broadcasters and advertising agencies. Both these bodies signed an agreement on 16 February, 2001 primarily to oversee aspects related to advertising.

The joint panel has been regularly meeting for over three years now and through a collective effort, has substantially reduced the advertising dues of various broadcasters.

It has been increasingly observed by the joint committee that AAAI members have not been able to meet their entire obligations to pay broadcasters within the credit period

since their advertisers are in default in meeting their dues to AAAI member-agencies.

At the last IBF-AAAI meeting held on 2 November 2004, members observed that some of the clients, like Samsung, Motorola and Reckitt Benckiser, have been consistently defaulting and have not cleared the dues despite specific

meetings with them.

It was then decided to advise all the IBF members not to accept any further advertising business from the aforementioned defaulting advertisers with effect from 10

November, 2004.

The joint committee also felt that many advertisers are not paying their agencies on time and if this trend continues, all these advertisers would also face similar action.

Advertisers have been warned through their agencies of IBF-AAAI's concern relating to delay in payments and, if things do not improve, IBF members could be advised from

not carrying these advertisers commercials as well.

Earlier, the IBF members had stopped ads of BPL Ltd. and Ozone Ayurvedics due to constant default, which has been now rectified.


Latest Reads
LIVE Coverage of Tour De France on DSPORT this year

LIVE Coverage of Tour De France on DSPORT this year

Television TV Channels Sports
Business news most benefited genre in Chrome DM week 24

With a growth of 1.24 per cent as compared to last week (23), the business news genre marked the highest opportunity to see (OTS) among all categories in week 24. Zee Business gained the highest OTS with 84.3 per cent in six metros, according to the data compiled by Chrome Data Analytics and Media...

Television TV Channels Viewership
Zee TV to launch the third season of 'India's Best Dramebaaz'

MUMBAI: Locked in a see-saw battle with Colors for top billing in the Hindi GEC space, Zee TV has made its latest move. The Puneet Goenka-led channel's latest offering to the Indian audiences is season three of 'India's Best Dramebaaz'. Having enjoyed a successful run during the first two seasons...

Television TV Channels GECs
Sony to soon launch Indian Idol season 10

MUMBAI: Indian Idol, one of Sony’s most acclaimed reality shows, is all set to come back on small screen with its tenth installment. Considering that all its previous seasons have done exceedingly well, there are great expectations this year as well. Sony has released its first promo, captioned #...

Television TV Channels GECs
VIVO IPL: VIVO IPL on Star Sports register highest ever engagement

Revolutionizing the way, the world experiences VIVO IPL, Star India reimagined VIVO IPL in to a six-month fiesta instead of just a two-month tournament. Keeping fans at the heart of the experience, Star India used the confluence of technology, consumer insight, and experience in cricket coverage,...

Television TV Channels Sports
Abhishek Upadhyay joins &TV as marketing head

Abhishek Upadhyay, who headed marketing for OLX, has been appointed marketing head of &TV, the Hindi language GEC channel of Zee Entertainment Enterprise Limited (ZEEL).

Television TV Channels People
Saral Jeevan adds three new programs to its prime time offering

Saral Jeevan, a Kannada infotainment channel, is launching three shows today. While one of them is season two of Jnanapada (based on folk songs), the other two programs are based on factual content. With a focus on non- fiction programming like history, mythology, travel and insights from Indian...

Television TV Channels News Broadcasting
Discovery joins hands with BYJU’S for quiz show

Discovery Communications India and BYJU’S, the Learning App, has joined hands to launch a school quiz show called the Discovery School Super League.

Television TV Channels Factual & Documentary
Time Warner to be renamed Warner Media, Turner CEO exits

AT&T announced on Friday, its first full day of owning Time Warner, that the operating businesses in the $85 billion acquisition will be contained in an entity called WarnerMedia. The names of the operating units - HBO, CNN, Warner Bros., TNT, etc. - will stay the same.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories