Television

TWI Radio re-appointed by FA Premier League to market rights

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MUMBAI: TWI Radio has been re-appointed by football association the FA Premier League to represent its international radio rights.

The new three-year contract - which runs until the 2006/7 season - will see TWI continuing its relationship with an array of existing clients and a new deal with digital satellite radio company Sirius which has 120 channels across the US.

The Sirius deal will enable football fans across North America, including Mexico and the Caribbean, to catch up with Premiership match action until May 2005.

The deal was brokered by TWI Radio which has represented the Premier League outside the UK for the past five years.

Premier League CEO Richard Scudamore said, "The Premier League is the world's most popular domestic league competition. We are now broadcast on television in more than 180 different countries, but we are always looking to ensure there are numerous ways for fans to access and enjoy the competition.

"Our continued relationship with TWI for our international radio rights will ensure that all the best Barclays English Premiership action is available to hundreds of millions of Premier League fans throughout the world. The coverage right across the US in the deal with Sirius is particularly pleasing as we look to develop the league in that market."

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