Pogo goes pay from 1 November

MUMBAI/NEW DELHI: Pogo, the Cartoon Network's sibling kids' channel from the Turner stable, has gone pay from 1 November. The monthly maximum retail price is fixed at Rs 10 per month.

Pogo, which as per company estimates is beaming across 17 millions homes, was a digitally encrypted channel but was available free till now.

Confirming this move, Siddharth Jain, new CEO of Zee-Turner Ltd, which distributes Pogo in India, said, "We are very clear that we want to keep the price at a realistic level, while continuing to provide quality content to the viewers."

According to him, "The introduction of Rs 10 will include a distribution margin for the cable operators."

Pogo is distributed by Zee-Turner, a Time Warner and Zee Telefilms Ltd joint venture as a stand-alone channel and will not be packaged along with other bouquet channels. Zee-Turner's comprehensive bouquet comprises 25 channels.

Keeping in mind the distribution cost involved at every level, an attempt has been made to safeguard the business interest of the cable affiliates, Jain said, claiming that , probably, this is the first time that a broadcaster is sharing distribution margins with the cable operators.

"We hope, this price arrangement would ensure that the broadcaster gets a fair share of the consumer spend," Jain said, hinting that such a move should arrest the trend of rampant under-declaration in the broadcast and cable industry.

Though Jain was not forthcoming on the dealer margin, a company source said that the maximum retail price of Pogo has been pegged at Rs 10, but an effective rate of Rs 6 will be charged from subscribers.

This would also mean that Zee Turner would have to spin out a different distribution strategy for Pogo as it will be distributed and marketed amongst cable ops as a standalone channel owing to a Telecom Regulatory Authority of India recommendation that new pay channels couldn't form part of existing distribution bouquets after a price freeze was put in place from 26 December, 2003.

Pogo joins Hungama TV in an environment which is increasingly going to be tough for pay television. Hungama TV, distributed by Star India and priced at Rs 6 a month per subscriber, is according to industry reports already seeing a slip in carriage after the launch of Star One.

Pogo is distributed by Zee-Turner, a Time Warner and Zee Telefilms Ltd joint venture. Launched on 1 January 2004, the channel has content specially designed for Indian audiences like Tiny TV, Prime Pogo and Family Movie Zone. Pogo will double its Hindi language content to 80 per cent by the end of the year.

Latest Reads
Amazon most advertised brand in BARC week 41

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 6-12 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
No changes in Bhojpuri, Kannada, Marathi segments in BARC week 41

In the Bengali space, Jalsha Movies and Colors Bangla swapped their third and fourth positions in BARC data week 41. No changes were observed in the Bhojpuri, Kannada and Marathi segments. Moreover, Gemini TV and Zee Telugu swapped their second and third positions in the Telugu sector. Flowers TV...

Television TV Channels Viewership
Anil Ambani’s Reliance sues NDTV for Rs 10,000 cr for Rafale coverage

NDTV has been sued for Rs 10,000 crore by Anil Ambani's Reliance Group in an Ahmedabad court for its reportage on the Rafale fighter jet deal. The lawsuit is filed against NDTV's weekly show, Truth vs Hype, which aired on 29 September.

Television TV Channels News Broadcasting
Republic TV leads English news genre in BARC week 41

Republic TV continued to lead the English news genre as per All India BARC data week 41. No changes were noticed this week in the English business news genre. Aaj Tak maintained its lead across every Hindi news genre for yet another week. Hindi news urban genre remained unchanged. Zee News dropped...

Television TV Channels Viewership
Star Utsav bags leadership in GEC (U+R) in BARC week 41

Star Utsav and Zee Anmol swapped their first and second positions in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 41 of 2018. Star Plus and Big Magic exchanged their eighth and ninth positions in the rural market. Star Bharat and Sony Sab swapped their fifth and...

Television TV Channels Viewership
Sony Pictures Networks India (SPN) extends exclusive television and digital rights partnership with ABB FIA Formula E championship

Sony Pictures Network India (SPN) will continue to broadcast each round of the ABB FIA Formula E Championship for a further two seasons across the Indian sub-continent - including India, Pakistan, Sri Lanka and Bangladesh.

Television TV Channels Sports
James Gough’s innovative idea will be incubated with the intent to prototype it at Formula 1®’s Media & Technology Centre

Formula 1® Managing Director of Motorsports, Ross Brawn, and Mercedes-AMG Petronas Motorsport Driver, Lewis Hamilton, today crowned James Gough the winner of this year’s USD $50,000 F1® Innovation Prize at the FORMULA 1 PIRELLI 2018 UNITED STATES GRAND PRIX in Austin.

Television TV Channels Sports
FLIX FIRST SCREENING: &flix makes October spookier with the multi-city theatrical premiere of Goosebumps 2: Haunted Halloween

&flix, the all-new destination for the most-awaited Hollywood blockbusters, brings the much-anticipated sequel Goosebumps 2: Haunted Halloween on Thursday, October 25

Television TV Channels English Entertainment
BIG Ganga Goes All Out to Delight Its Audience This Festive Season, Launches Engrossing Range of Shows

With the festive season right around the corner, BIG Ganga, the number one Bhojpuri channel in the Hindi heartland

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories