MUMBAI: Indian IT company Beehive Systems, which provides digital media solutions to broadcasters globally, has won Nasscom's (National Association of Software & Service Companies), IT innovation award for spearheading innovation (in products and solutions) and original IP creation movement.

The award aims at celebrating the spirit of innovation in the emerging Indian It companies. The selection process comprised of two rounds of shortlisting by a panel of eminent personalities from the corporate and academic world, informs an official release.

Tushar Kothari presenting at the Nasscom 'IT Innovation' workshop

On winning this award, Beehive Systems co-founder Tushar Kothari said, "We are elated to win Nasscom's IT Innovation award. This is a great forum created by Nasscom to showcase all the innovative work being done by small and medium sized Indian companies. This award will fetch us the due recognition and valuable opportunities to highlight all the pioneering work we've been doing and gain more ground as we plan to scale up."

In the first round of shortlisting, out of nearly 100 participating companies, Beehive was selected along with 17 others from across India. From the 18 shortlisted companies, six, including Beehive, were finally chosen as the winners based on a series of workshops in New Delhi, Mumbai and Bangalore, added the release.

Beehive along with five other companies will now go on to present at Nasscom's annual summit in Mumbai on 9 February 2005. Other five companies that will receive the award include, Compulink Software, Pune; Liqwid Krystal, Bangalore; PACE Soft, Pune; Shrishti Software, Bangalore and Whizlabs Software, Delhi.

Innovation, Nasscom says, "is the ability of an organization to be different, creative, dynamic and take the unbeaten path. The innovators in the ICT sector are companies that have built products that are possibly firsts within their respective categories, which have launched services that break the traditional mould, have taken the non-typical route to new markets, explored and tapped these geographies and have resorted to imaginative strategies to sustain growth and stay ahead of their peers."