MUMBAI: ATN International Ltd has informed the Bombay Stock Exchange (BSE) that it has finalized the modalities of the set-up with DIKSAAT Transworld Ltd, owners and operators of WIN TV channels in South India, for production of content for introducing quality fiction and non-fiction programmes, news and current affairs and also strengthening Marketing and Distribution for a Bengali channel. The Company had entered into an agreement with DIKSAAT in April 2004 for a Bengali channel.

As reported by indiantelevision.com, ATN International was in advanced stage of negotiations with Chennai-based Win TV to partner for Bengali news on ATN World, aimed at the West Bengal and Bangladesh market.

DIKSAAT Transworld have specialization in production of programmes based on humor in regional languages and also for programmes based on news and current affairs. This will lead to quality programmes and provide substantial boost to the advertisement revenue for the channel. The Company is in process of obtaining requisite regulatory approvals for the channel and upgrading its facilities for the purpose.

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ATN International and Win TV in partnership talks