Cable TV

TV Asia survey 2003: It's HBO all the way

MUMBAI: HBO is the favourite channel among Asia's cable operators while Star network channels are also preferred, according to a survey conducted by Asian TV magazine Television Asia.

Indian cable operators do not want to add in-house channels to their bouquets as they feel the market has saturated, the survey pointed out.

The survey was conducted during the period of March 2003 to May 2003 among 41 cable operators in 16 Asian countries including India.

The survey has revealed where channels stand in various categories including programming, sales & marketing support, on-air promotions and best value for money.

HBO made a clean sweep by topping all the five categories. Star has given an impressive performance by having its network channels figured in the top three of all the categories. Another channel that stands out in the survey findings is Discovery which gave a good fight to Star in some of the categories.

The cable operators were interviewed by telephone, with supplementary questionnaires by fax and e-mail. The survey was carried out by Singapore-based business intelligence company, Fusion Consulting. The operators interviewed represent the majority of subscribers in each country, with the exception of Pakistan, Bangladesh and Thailand.

The survey findings:

Best Programming:
HBO - 47 per cent
Star Plus - 14 per cent

Discovery tops in the documentary category, with 56 per cent of votes against 28 per cent for National Geographic. In the news and business category, CNNI is first, with 38 per cent against BBC World's 24 percent and TVBS (Taiwan) 14%.

On-air Promotions:
HBO - 35 per cent
Discovery - 13 per cent
Star Plus - 10 per cent

Sales & marketing support:
HBO - 36 per cent
STAR - 29 per cent
Disney - 7 per cent

No other channel gets more than 5 per cent in the overall category. Discovery dominates in the documentary genre; CNNI dominates in the news and business genre with 26 per cent. Star dominated the entertainment category with 35 per cent. Hallmark, Sunli and SET India shares 27 per cent in the entertainment category. ESPN Star dominates in the sports category followed by Ten Sports. MTV tops the music category. 14 per cent of operators feel STAR's sales and marketing has a lot of room for improvement.

Most positive feedback from subscribers:
HBO - 30 per cent (popular among subscribers; 31 per cent say receives most positive feedback.
Star Plus - 15 per cent; 13 per cent
Discovery - 12 per cent; 13 per cent

Best value for money:
HBO - 23 per cent
Star Movies - 13 per cent
ESS - 13 per cent
Star Plus - 10 per cent

In India, 43 per cent of respondents say STAR Plus is
the best value for money channel, compared to 29 per cent who say HBO is, and 14 per cent who pick ESPN STAR Sports.

The survey also sought cable ops' opinions on the following issues:

What channels do you want least?
Opinion is divided on the channels that add the least to pay-TV packages across Asia. Overall, 26 per cent of pay-TV operators mention Hallmark, while in the kids category, 67 per cent say Nickelodeon adds least to their bouquets. In te documentary category, slightly more operators are likely to drop National Geographic (38 per cent) than sister channel, A1 (31per cent). Bundling is a key issue raised by operators in India, who feel they are wasting their money on channels that they don't really want.

What premium services do you think will work best in your market and what do you offer now?
The majority of pay-TV platforms in Asia believe that premium channels will work in their markets. More than 80 per cent of the operators who support premium channels already offer them. Of the 36 per cent who support pay-perview services, only a quarter are offering PPV channels. PPV services are least likely to work in India and Thailand, according to operators in those markets. Premium channels are, however, considered to have high potential in all markets.

Are you launching new channels of your own? And when?
Indian operators are least likely to add in-house channels to their bouquets. The reasons offered are primarily market saturation. The majority of operators in India say all genre needs are already being met. Other major reasons for reluctance to launch new channels are stiff competition and the high costs of production. 27 per cent of operators in 10 countries say they are planning to launch their own channels in the next year. Almost a third of respondents say their services will be up and running by the end of this year. The reasons given for launching new services include the opportunities for localisation and content control.

What changes would you like to see?
Eight per cent of respondents, particularly in India, also say they would like to reduce or remove advertising.Almost half the operators surveyed say they would like to
see changes in pricing structure. 24 per cent say they would like more flexibility in packaging and pricing;
bundling is a particularly sensitive issue in India, the Philippines, Taiwan and Indonesia. 20 per cent say they want lower prices and 8 per cent say they would like to
correct subscribers perceptions of pay-TV programming; this response emerges most strongly in Southeast Asia, where operators say viewers do not understand the policy of repeating programming on cable channels.

Latest Reads
Sony to bring Pictures, TV division under one roof

Sony Pictures TV is set to merge international TV operations to bring its television networks, home entertainment and distribution businesses together. This shuffle may lead to some job cuts, with many senior executives from Sony having already departed.

Cable TV Multi System Operators
DEN Network fixed-line b’band biz plan hinges on partnerships & leveraging present infra

MUMBAI: With telcos handing out data at cheap rates in various package sizes under innovative schemes, mobile data consumption has increased rapidly in India in the last few years, while the growth of fixed-line broadband (FLBB) users has been tepid, if not completely static. MSO DEN Networks now...

Cable TV Multi System Operators
DEN aims to convert 10% of SD subscribers to HD in a year

DEN Networks CEO SN Sharma has set a target of converting 10 per cent of its standard definition (SD) subscribers to high definition (HD) within a year.

Cable TV Multi System Operators
GTPL Hathway appoints Viren Thakkar as new chief financial officer

GTPL Hathway , one of the major players in the Indian cable TV and broadband industry, has appointed Viren Thakkar as chief financial officer of the company. The appointment ,which will come into effect from 2nd July, was posted on the Bombay Stock Exchange (BSE) website.

Cable TV People
Hathway plans to seed 2.5 lakh high definition set top boxes in FY19

Going along the lines of FY18, broadband and cable TV service provider Hathway Cable and Datacom is planning a Capex of Rs 310 crore in FY19. In addition to that, it plans to seed 2.5 lakh high definition (HD) set top boxes (STB) in FY19. The company had 2.16 lakh HD subscribers at the end of...

Cable TV Multi System Operators
Jayanta Pani Resigns as CFO of GTPL Hathway

Jayanta Pani chief financial officer (CFO) of GTPL Hathway has decided to part ways with the company. Pani's last working day at GTPL, where he joined in November 2008, will be 30th June.

Cable TV People
VITEC and ATX join hands for distribution of IPTV content

VITEC, a worldwide leader in advanced video encoding and streaming solutions, and ATX Networks, a technology leader of optical and media access platforms, has announced a strategic partnership to provide a fully secure architecture for distribution of IPTV content throughout the enterprise network...

Cable TV Multi System Operators
Obit: Remembering InCable’s Ram T Hingorani

MUMBAI: “Hi I am Ram Hingorani,” said the squeaky but very amiable voice. I looked around and saw this short bespectacled man dressed in a safari suit, with his hair slicked back. “I am here to show you around and I am with the media business of the Hindujas.” The time was the mid to late nineties...

Cable TV People
GTPL revenue up as subs base, ARPU increase in fiscal 2018

As mentioned by us earlier, Indian multi-system operator and internet service provider GTPL Hathway Ltd’s(GTPL) consolidated total revenue for FY 2018 (fiscal 2018, yearunder review, year ended 31 March 2018) had increased 18.2 percent as compared to the previous year (FY 2017).

Cable TV Multi System Operators

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories