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An official release informed that with the Eastern region of India
witnessing resurgence and gaining importance with many large organisations
from various sectors like IT, retail, manufacturing, services etc.,
the launch of a specialised news channel of this nature is a natural
requirement for the region.
Equipped with a strong technical and editorial team, with Suman
Chattopadhyay as executive producer, the channel will cover local,
national and international news in Bengali.
Commenting on the occasion, Star News CEO Uday Shankar said, "The
main rationale behind the news channel is to reach out to the fast
growing population of news consuming Bengalis. In emerging markets
that are culturally rooted like Kolkata, there is a need for a dedicated
channel that can offer high quality news coverage along with views
and analysis in the regional language."
"ABP is the oldest and most respected journalistic brand in
the East of India. It has played a significant role in the development
of West Bengal and has been at the forefront in providing relevant
news and information to the people of Bengal. In keeping pace with
the times, we need to strengthen our bond with the audience through
the electronic mediums of communication and journalism," said
ABP managing director Aniruddha Lahiri.
On the other hand, Star India CEO Peter Mukerjea commented, "Within
a short span of 18 months Star News in Hindi has become a valuable
news source in India and across important global NRI markets that
is relevant to India today. The launch of this regional language
channel expands our portfolio of news services. I am sure it will
drive the growth of regional language TV further propelling the
penetration of television in the country."
The program offerings for the Bengali news channel will cater to
the distinctive needs of the regional audiences while incorporating
formats that will find appeal with the Bengali Diaspora. The channel
will connect with its viewers by providing news across genres including
political, business, culture, crime, entertainment and social events,
on a local, national and international level, in real-time basis.
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