Television

Zee's weekend franchise: Reality & Bollywood?

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/27/zee_0.jpg?itok=YMX7JJ8T

MUMBAI: Reality shows, events and original movies. That's Zee TV's plan of action to buttress its weekend view. Despite vehemently denying that the channel tweaking its fixed point chart to get better results and ratings to ruffled up some competition for Sony's strong weekend franchise, the plans for near future seem to suggest otherwise.

The route that the Subhash Chandra promoted channel is charting is however slightly different. While the channel all geared to debut its original movie fare on Sunday's at 8 PM its 'Premier' band, Saturday is earmarked for reality shows and events.

With the India's Best Cine Star Ki Khoj's grand finale scheduled on 4 December at 9 pm, the slot will be refurbished the 'Sony' way. The channel has snagged the telecast rights for Temptation 2004 concert. Held in the UK and Europe, the concert was hailed a huge hit.

That apart, the channel will also be airing the 'Mrs India 2004' contest on 19 December, Sunday. And the big one for the season, television premier of Mujhse Shaadi Karogi is likely to be planned as the year end special.

Speaking to indiantelevision, Essel Group corporate brand development head Ashish Kaul offered, "Innovation has always been our forte and it is not the case that we have neglected weekends. It is just a coincidence that our next programming launches happen to be for weekend."

So be it a case of sheer coincidence, even the next big reality show, the business entrepreneur hunt, is piped to debut on 1 January --- a Saturday at 8 pm.

Meanwhile, Temptation 2004, touted as the sellout concert featuring the likes of Shah Rukh Khan, Rani Mukherjee, Preity Zinta, Saif Ali Khan, Arjun Rampal and Priyanka Chopra is currently being built up as the New Year's Eve special.

Despite having met with a lukewarm reception with telefilms genre earlier, Zee is looking at producing 52 original movies in line with the HBO Originals concept.

With the production of 13 movies at an investment of around Rs 80 million, the channel is optimistic about the slot as they are "they are not telefilms but feature film format."

As for the India's Best Cine Star Ki Khoj, which will can its last act on 28 November 2004 at the Goregaon Sports complex, the channel is considering it as an annual property.
"The kind of response that India's Best has received from the 20 cities across the country has strengthened the determination to make this an annual property," Kaul offered.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/cc.jpg?itok=vyxpkA3V
Comedy Central sets pace for ultimate celebration with over 100 hours of non-stop FRIENDS ultra marathon for its 6th birthday

Birthdays and New Years are great occasions to make resolutions for participating in marathons. However, this is one marathon which calls for hanging up your running shoes and grabbing the best spot in front of the telly with a bowl of munchies to keep you going because, for the first time ever in...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/usports.jpg?itok=kTmil1B-
U Sports launches India's first ever Multi-Platform Multi-Game E-Sports Championship - U Cypher with MTV

The Indian E-Sports scenario is all set for a major revamp as U Sports, one of India’s biggest sports business companies in association with India’s No. 1 Youth Brand, MTV, announces the premiere of their all new month-long championship, U Cypher with MTV. Premiering today, on 19th January, the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/dth.jpg?itok=SKeBAh70
TV ownership increased by 14% in 2017: IRS

After a gap of four years, the Indian Readership Survey (IRS), which documents the growth of the media industry, has been released for 2017. The survey methodology was criticised in 2014 and, therefore, was halted for an upgrade. This time, the sample size has been increased by 34 per cent to 3.2...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/challenge.jpg?itok=evdSw-BZ
CNN-News18 launches 'If I Were FM Challenge'

As part of its Budget programming, CNN-News18 is launching the ‘If I were FM Challenge’. The campaign will encourage viewers to contribute their suggestions for the Union Budget. The channel will run an extensive on-air campaign to promote the same.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/BBC.jpg?itok=JOGTF9zH
BBC World News to Broadcast 'China's Chat Girls'

Lele Tao is an internet superstar in China’s $3 billion dollar ‘live streaming’ industry. With more than a million fans she can earn thousands of dollars a day singing, dancing, flirting, or often just chatting into her webcam. Fans buy her virtual gifts which she redeems for cash. In return she...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/anupam.jpg?itok=fMDsUqO6
PKL season 6 and 7 dates announced

The second most watched domestic league in India, Vivo Pro Kabaddi League owned by Mashal Sports and Star India announced the dates of sixth and seventh season.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/star-bharat.jpg?itok=kT6YtkU0
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/aaj-tak-barc.jpg?itok=4sc6BHYP
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/karan-bajaj.jpg?itok=jxlg_oWY
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories