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 Based
on the 'horror' theme, the Immies are sponsored by Lays and Honda
Unicorn, while the style partner is Killer with LG Care being a
partner, says a company release.
The Immies will honor artists in 23 categories across various genres
of music - from Indipop to ghazals, from film to spiritual music
and from devotional to International. There will be a special recognition
award for outstanding contribution to the Indian music industry.
 The
nominees this year include Hrithik Roshan for 'Main Aisa Kyun Hoon'
from Lakshya and Sanjay Dutt for 'M Bole To' from Munnabhai
MBBS in the 'Best performance in a song - male' category. Mallika
Sherawat for 'Bheegey Honth' from Murder and Kareena Kapoor
for 'Aaja Ve Mahi' from Fida in the 'Best performance in
a song - female' category. Anu Malik, Sajid Wajid and Jatin Lalit
have been nominated in the Best composer category.
Touted as a world-class music awards event, Immies will bring
together a galaxy of local and international music artists, and
acknowledge their immense contribution to the world of entertainment.
 Executed
by MTV India, with the help of MTV's international 'experts' team,
the Immies aim to provide Indian audiences with a world-class event
of a caliber similar to what MTV produces worldwide such as the
MTV Video Music Awards, the MTV Europe Music awards and the MTV
Asia Awards.
Announcing the nominees, MTV Networks India, managing Director,
Alex Kuruvilla, said: "2004 has been a big year for MTV with
the successful second season of our 'cult show' Roadies and
Kitni Mast Hai Zindagi, our first soap, catapulting us to
number 1 in Mumbai with a 4 rating in only its second week. December
will see a ton of new programming and exciting initiatives, led
by our flagship award show - MTV Immies!"
Speaking about the Immies, IMI president V.J Lazarus, as quoted
in the release, said: "MTV Immies'04 in its second year itself
has been a great success with more than 300 nominees entries in
various categories. We have been able to create a platform to honour,
applaud and recognize the best in the Industry. IMI as a body will
continue to support and improve the quality of Indian music not
only in India but all over the world."
Tata Teleservices-Telecom, president Amit Bose, said: "We are
proud to be associated with this mega music excellence awards. It
is another special endeavour from Tata Indicom, which showcases
our customer centric approach to build relationships with our customers
by providing excitement and entertainment with this unique event."
Sony Entertainment Network, chief executive officer, Kunal Dasgupta,
commented: "Sony entertainment television has consistently
brought its viewers the best of events and has been associated with
MTV Immies, since its inception. Our latest offering Indian Idol
has made music the centerpiece in millions of homes across the
nation and with MTV IMMIES, we will further present the best in
the music industry."
The nominations in the popular categories are a result of a quantitative
study conducted by IMRB across eight cities (Mumbai, Delhi, Hyderabad,
Lucknow, Bangalore, Indore, Kolkata and Ahmedabad), says the release.
The final nominations of the popular categories will then be put
up for a 'Viewers Choice Vote' on MTV. Viewers are invited to vote
for their favourite artist by logging onto www.mtvindia.com, by
sending an SMS "IMMIES" to 6882 or by calling 1250-111-122
(MTNL) or 1250-122 (BSNL).
In the technical categories for gazal, devotional/spiritual and
classical/fusion albums, the winners will be decided by a jury consisting
of MTV and IMI members, while MTV and IMI's International label
committee will decide the international winners. A separate executive
nomination committee selected by MTV and IMI will decide the recipient
of the Inspiration/Special Award, adds the release.
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