World attracted the highest share of audiences in the SEC group
A in Indias top six metros on the two days surveyed, with
an increase of 125 per cent across the whole country during this
period over the same days the previous week (26 and 27 October).
The Peoplemeter research also revealed that BBC World was the most
watched channel in Mumbai with a 44 per cent channel share, ahead
of other news channels including CNN (23 per cent), NDTV 24X7 (23
per cent), CNBC (6 per cent), and Headlines Today (4 per cent).
Viewers in Mumbai also watched BBC World for much longer (31 minutes
per viewer) than CNN (13 minutes), NDTV 24X7 (12 minutes), CNBC
(5 minutes) and Headlines Today (5 minutes).
the two-week period leading up to the elections (24 October - 6
November), BBC World was watched by 7.8 million viewers, nearly
twice that of CNN. BBC World regularly appeared in the top ten programmes
amongst international news channels, with viewers tuning in to its
hourly news bulletins, Asia Today and its State of The Union Season,
a special season tied into the US election.
BBC World senior research manager India Dezma de Melo said, "These
excellent results once again reflect BBC Worlds credibility
amongst Indian viewers who turn to the channel for its objective
analysis and comprehensive coverage of significant global events.
BBC World has emerged as a clear winner with viewers turning to
the channels unparalleled election coverage from a global