Kids aged 2-11 lead growth in US net consumption

MUMBAI: Nielsen//NetRating has reported that web pages viewed by kids ages 2-11 grew the most as compared to other demographic groups at-home in the US.

The company claims to be the global standard for Internet audience measurement and analysis.

The above mentioned kids segment saw a 36 per cent year-over-year jump to 264 Web pages viewed in October 2004.

The latest research underscores the growing impact the medium has on children for educational and entertainment purposes. While kids have earned the distinction as the group with the fastest growing appetite for Web pages viewed, the average Web surfer still consumed a far greater number of 911 Web pages in October 2004, marking an 11 per cent growth from the year prior.

In October 12.8 million kids connected to the Internet who each spent an average of more than seven hours online. These statistics have remained flat over the past year. The nearly 13 million children connected online are part of 137 million at-home Web surfers in the US, who each spent approximately 27.5 hours surfing the Internet in October.

There are differences between boys and girls' web page consumption behaviour. Web pages viewed by girls saw a 22 per cent year-over-year spike. The top five sites with the highest Web page growth for girls included Cartoon Network and

Nielsen//NetRatings VP analytics Charles Buchwalter said, " While kids are not necessarily spending more time online, they are digesting more content at a faster pace. Savvy marketers are successfully integrating brand loyalty initiatives by translating television programming into engaging Web sites that provide kids with interactive, kid-friendly destinations featuring their favourite characters. This keepa kids focused on their websites."

Latest Reads
Zee Kannada to have exclusive content for HD channel

If there’s any broadcaster known to be a pioneer it’s the Zee Network. With a wide reach in the regional part of India, Zee already has leadership positions in Bangla, Marathi and Bhojpuri markets as per BARC data week 48. Now it wants to buck up in the Kannada market with the newly launched HD...

Television TV Channels Regional
Sony Marathi new player in BARC data week 48

BARC data for week 48 shows that in the Bengali space, Zee Bangla and Star Jalsha continued to be in the first and second positions. No changes were observed in Bhojpuri, Kannada, Malayalam and Tamil segment. In the Telugu space, Star Maa retained its first position. Sony Marathi emerged as the new...

Television TV Channels Viewership
NDTV 24X7 returns to top 5 in BARC week 48

NDTV 24X7 re-entered the top five of the English news genre in week 48 of BARC ratings. Aaj Tak yet again stood on top in all the three genres.

Television TV Channels Viewership
Trivago most advertised in BARC week 48

Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 24 November 2018 and 30 November 2018.

Television TV Channels Viewership
Zee Anmol leads GEC urban in BARC week 48

Zee TV climbed to the second position from fifth position as compared to the previous week in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 48 of 2018. Sony Pal and Star Utsav interchanged their second and third positions in the rural market. Star Plus and Zee TV...

Television TV Channels Viewership
Transform by tackling moral dilemmas: Sudhanshu Vats

Media companies can no longer ask ‘if’ changes are happening. They are, there’s no doubt about it. But now it’s a question of how to respond. Addressing the CII Big Picture 2018 in New Delhi, Viacom18 group CEO and MD Sudhanshu Vats spoke on the topic of ‘Changing M&E landscape - from...

Television TV Channels GECs
Zee Telugu Announces World Television Premiere of Shailaja Reddy Alludu starring Naga Chaitanya and Anu Emmanuel

Zee Telugu is here to infuse you with uncontrollable laughter and mind-blowing action with the premier of Super Hit Telugu movie Shailaja Reddy Alludu.

Television TV Channels Regional
Prasar Bharati CEO on convergence and public b'casting

Prasar Bharati’s CEO Shashi Shekhar Vempati, while dwelling on convergence and its relevance to India’s pubcaster, opined that it was important to understand the changes happening in terms of media consumption and distribution to evolve and plan for the future ahead.  

Television TV Channels Terrestrial
Doordarshan launches new educational channel DD Roshini

Doordarshan has launched a new educational channel DD Roshini as part of Bruhat Bengaluru Mahanagara Palike’s (BBMP) project.

Television TV Channels Specialised and Niche

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories