| Why the removal of Reddy from the I&B ministry,
if at all it comes through?
Various theories abound.
First, Reddy himself had never wanted the I&B portfolio from
the beginning, admitting in private that he is too senior a politician
for the I&B portfolio. A second explanation could be that the
present government’s conscience keepers --- Left-oriented political
parties who support the Congress-led government from the outside
--- have never been comfortable with Reddy’s liberal approach to
issues like de-toxifying the government and bureaucracy of people
appointed by the previous regime.
In this regard, Censor Board chief Anupam Kher’s example is given.
It is said that though the Left parties wanted him removed, as also
Children Films’ Society of India chief actress Raveena Tandon, Reddy
refused to summarily dismiss these people, letting events take their
own twists and turns. The Left parties also allege that Reddy’s
`inefficiency’ is reflected in his inaction against right-wing sympathiser
and senior journalist MV Kamath, who also happens to be the chairman
of Indian pubcaster Prasar Bharati.
Reddy’s US trip, comprising some senior officials and media and
entertainment industry representatives, had a packed schedule, beginning
with a meeting with top Disney bosses in LA the same evening Reddy
arrived from Mumbai on Thursday.
On 5 November, Reddy and party were scheduled to meet representatives
from the Motion Picture Association of America (MPAA), Columbia
Tri-Star and Sony to discuss various issues relating to development
of the films market and piracy of entertainment products. Issues
related to the TV industry would have also cropped up as some top
Hollywood studios, members of MPAA, spend billions of dollars on
products aired on cable and DTH TV networks.
Interestingly, MPAA has some radical views on various industry-related
issues, including cable TV and pricing of channels on an a la carte
basis. In a note prepared earlier this year for the Federal Communications
Commission (US cable TV regulator), MPAA came out strongly against
pricing of TV channels on an a la carte basis, stating that in an
a la carte world, the cable networks would have to charge higher
subscription revenues and that the “a la carte concept is a solution
in search of a problem.”
The Reddy schedule certainly did indicate the Indian government
was attempting to woo big time investors in the field of media and
entertainment. But missing from the list of high-profile meetings
was Rupert Murdoch, who should have been anxious to discuss the
apparent lack of progress on the Tata-Star DTH licence matter. Or,
is it that Murdoch knows something that many Indians do not?
|