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As reported by indiantelevision.com earlier, a press release
from Zee News Ltd today said Zee Business will launched on 30 November
and positioned as a personal finance channel. It will air an interactive
agriculture news bulletin and a special programme on local industries.
The channel's positioning: aapka faayda, meaning profit, gains and
money for the viewer.
While announcing the date of commencement of the channel, Zee News
Group director Laxmi Narain Goel in the statement said, "Zee
Business will fulfill needs of those viewers who believe that by
having a little information they can save or make huge monies."
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